New mobility service for Hamburg

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.
June 16, 2017 Read time: 2 mins

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.

As part of this project, an on-demand electric shuttle service is set to go into operation in 2018 to supplement the public transport network and provide an attractive alternative to travelling by car and add a mobility solution to the current range of car-sharing vehicles and rental bikes that can be booked online.

MOIA is currently developing a vehicle for up to six passengers that will be powered only by electricity and completely emission-free. The aim is to roll out the service with around 200 electric shuttle vehicles in Hamburg in 2018 following a successful test run. A further expansion of the fleet is planned for 2019. Following its introduction in Hamburg, MOIA plans to launch the service in other cities.

Passengers will be able to book the service via the app on their smartphone by entering their location and destination. The MOIA shuttle will then fulfil the journey requests of passengers who are travelling in a similar direction. An algorithm will combine these requests, plan the route and calculate the journey duration and arrival times for each individual passenger.

The new service will be fully financed by MOIA and use the company’s own vehicles and drivers.  The project is the result of a strategic partnership that the Free and Hanseatic City of Hamburg entered into with the Volkswagen Group of last year. The two partners will work on innovative solutions for three years in order to make the city’s traffic cleaner, safer and more efficient, with the aim of making Hamburg a model city for urban mobility concepts.

Related Content

  • Germany's approach to adaptive traffic control
    February 3, 2012
    Jürgen Mück, Siemens AG, describes the three-level approach taken in Germany to adaptive network control
    Read More
  • Copenhagen to showcase ITS in action at ITSWC 2018
    December 18, 2017
    As delegates head for the 2017 ITS World Congress in Montreal, we talk to Copenhagen mayor Morten Kabell about why his city is the ideal location for next year’s event. It may have been a long time coming but the ITS World Congress will be in Copenhagen in 2018 and there can be few more fitting places to host the event. By any number of metrics - interconnected transport, cycle commuting, safer streets, reduced pollution, sustainable energy and quality of life - the Danish capital has implemented what m
    Read More
  • Connected vehicles - potential to transform US transportation
    April 12, 2013
    There’s a new face in the driving seat at the US Department of Transport’s ITS Joint Program Office. Fortunately, as Robin Meczes finds out, he’s no learner driver… Ask Kenneth Leonard why he wanted his new job as director of the ITS Joint Program Office, and his answer comes back without a second’s delay. “The potential to save lives, reduce injuries and help people enjoy a more efficient transportation system is the kind of challenge that makes me want to come to work each morning,” he says. “In my opinio
    Read More
  • Arriva MaaS app unifies Dutch transport 
    September 2, 2021
    Passengers can sort the app’s ‘suggested routes’ via total level of CO2
    Read More

Highlighted Content