New mobility service for Hamburg

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.
June 16, 2017 Read time: 2 mins

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.

As part of this project, an on-demand electric shuttle service is set to go into operation in 2018 to supplement the public transport network and provide an attractive alternative to travelling by car and add a mobility solution to the current range of car-sharing vehicles and rental bikes that can be booked online.

MOIA is currently developing a vehicle for up to six passengers that will be powered only by electricity and completely emission-free. The aim is to roll out the service with around 200 electric shuttle vehicles in Hamburg in 2018 following a successful test run. A further expansion of the fleet is planned for 2019. Following its introduction in Hamburg, MOIA plans to launch the service in other cities.

Passengers will be able to book the service via the app on their smartphone by entering their location and destination. The MOIA shuttle will then fulfil the journey requests of passengers who are travelling in a similar direction. An algorithm will combine these requests, plan the route and calculate the journey duration and arrival times for each individual passenger.

The new service will be fully financed by MOIA and use the company’s own vehicles and drivers.  The project is the result of a strategic partnership that the Free and Hanseatic City of Hamburg entered into with the Volkswagen Group of last year. The two partners will work on innovative solutions for three years in order to make the city’s traffic cleaner, safer and more efficient, with the aim of making Hamburg a model city for urban mobility concepts.

Related Content

  • Shock therapy: jolt for EV charging needed
    October 2, 2018
    As sales of electric vehicles accelerate, the growth of charging infrastructure is in need of a big boost. Graham Anderson reports on whether Europe is up to it. Utilities, technology companies and vehicle manufacturers are battling to put in place new charging networks for electric vehicles (EVs) across Europe in response to a predicted dramatic surge in demand. Market experts believe that rapidly falling battery costs – which make up about one third of the costs of an electric car – and growing
    Read More
  • A revisited framework for ITS in Europe
    November 9, 2023
    Following the newly-adopted European Directive on ITS, Joost Vantomme of Ertico – ITS Europe, shares his insights on the legislation and its opportunities for the entire industry
    Read More
  • Spin: work with cities to optimise micromobility
    September 15, 2020
    E-scooter providers must form close partnerships with local governments to create a successful operating environment which the public will accept and embrace, says Spin
    Read More
  • New Haven shows small can be beautiful
    October 22, 2014
    Connecticut’s new administration is using smart policy and ITS solutions to bridge social divides. Andrew Bardin Williams investigates. With only 130,000 residents, New Haven can hardly be called a metropolis. Measuring less than 502km (18 square miles), the city is huddled against the coast, squeezed between two mountains (appropriately called East Rock and West Rock) that, at 111m and 213m (366ft and 700ft) respectively, can hardly be called mountains. The airport is small and has limited service, and th
    Read More

Highlighted Content