New mobility service for Hamburg

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.
June 16, 2017 Read time: 2 mins

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.

As part of this project, an on-demand electric shuttle service is set to go into operation in 2018 to supplement the public transport network and provide an attractive alternative to travelling by car and add a mobility solution to the current range of car-sharing vehicles and rental bikes that can be booked online.

MOIA is currently developing a vehicle for up to six passengers that will be powered only by electricity and completely emission-free. The aim is to roll out the service with around 200 electric shuttle vehicles in Hamburg in 2018 following a successful test run. A further expansion of the fleet is planned for 2019. Following its introduction in Hamburg, MOIA plans to launch the service in other cities.

Passengers will be able to book the service via the app on their smartphone by entering their location and destination. The MOIA shuttle will then fulfil the journey requests of passengers who are travelling in a similar direction. An algorithm will combine these requests, plan the route and calculate the journey duration and arrival times for each individual passenger.

The new service will be fully financed by MOIA and use the company’s own vehicles and drivers.  The project is the result of a strategic partnership that the Free and Hanseatic City of Hamburg entered into with the Volkswagen Group of last year. The two partners will work on innovative solutions for three years in order to make the city’s traffic cleaner, safer and more efficient, with the aim of making Hamburg a model city for urban mobility concepts.

Related Content

  • Perfect Data launches ride-hailing app in UK
    May 17, 2019
    Perfect Data has launched a ride-hailing app across the UK which it says will provide local authorities with a map of all vehicles operating in their areas. Darren Tenney, founder of Perfect Data, says Xooox [pronounced ‘Zooks’] will allow regulators to see what’s happening at street level. “At last they will have the power to take action against unlicensed, banned or out of jurisdiction drivers,” he continues. “This will not only help keep passengers safe, it will help protect the income of the hundred
    Read More
  • Infrastructure and the autonomous vehicle
    December 12, 2014
    Harold Worrall ponders the effect of autonomous vehicles on transportation infrastructure. For the last century the transportation industry has been focused on the supply of infrastructure to support the ever growing fleet of vehicles and the greater number of miles covered by each vehicle. Our focus has been planning, funding, designing, building and maintaining roadways. Politicians, engineers, planners, financial managers … all of us have had this focus. We have experienced demand growth since the first
    Read More
  • City of Boston employees to use car sharing services
    March 14, 2012
    Zipcar, the leading car sharing network, has announced a new partnership with the city of Boston to launch a new fleet sharing programme called FleetHub. Through this programme, the city of Boston has combined vehicles once dedicated to city departments to create an interdepartmental fleet.
    Read More
  • Report highlights community impact of new mobility options
    March 29, 2018
    Local authorities and communities must understand the impacts of the new mobility options and regulate to get the transport systems they want, according to a new report. Colin Sowman takes a look. Outside of the big cities plagued with congestion, the existing transportation system(s) often cope adequately, and the ongoing workload (maintenance, safety…) is more than enough to keep local transport authorities busy. Is it, therefore, a good use of public service employees’ time to keep abreast of the raft
    Read More

Highlighted Content