New mobility service for Hamburg

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.
June 16, 2017 Read time: 2 mins

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.

As part of this project, an on-demand electric shuttle service is set to go into operation in 2018 to supplement the public transport network and provide an attractive alternative to travelling by car and add a mobility solution to the current range of car-sharing vehicles and rental bikes that can be booked online.

MOIA is currently developing a vehicle for up to six passengers that will be powered only by electricity and completely emission-free. The aim is to roll out the service with around 200 electric shuttle vehicles in Hamburg in 2018 following a successful test run. A further expansion of the fleet is planned for 2019. Following its introduction in Hamburg, MOIA plans to launch the service in other cities.

Passengers will be able to book the service via the app on their smartphone by entering their location and destination. The MOIA shuttle will then fulfil the journey requests of passengers who are travelling in a similar direction. An algorithm will combine these requests, plan the route and calculate the journey duration and arrival times for each individual passenger.

The new service will be fully financed by MOIA and use the company’s own vehicles and drivers.  The project is the result of a strategic partnership that the Free and Hanseatic City of Hamburg entered into with the Volkswagen Group of last year. The two partners will work on innovative solutions for three years in order to make the city’s traffic cleaner, safer and more efficient, with the aim of making Hamburg a model city for urban mobility concepts.

Related Content

  • May 22, 2012
    Vehicle ownership - a thing of the past?
    Convergence of electron-powered vehicles with connected vehicle technologies could mean that only a few decades from now the idea of owning a vehicle will be entirely alien to the road user. By Technolution chief scientist Dave Marples with Jason Barnes Even when taken individually, many of the developments going on and around vehiclebased mobility will bring about major changes in transportation. Taken collectively, the transformations we might expect are nothing short of profound. Enumeration of the influ
    Read More
  • April 28, 2021
    A short guide to the shared mobility galaxy
    This spring, a new book will be published with the mind-blowing title Shared Mobility Rocks: a Planner’s Guide to the Shared Mobility Galaxy. ITS International asks co-authors Friso Metz and Rebecca Karbaumer to share their golden rules
    Read More
  • September 22, 2023
    EIT Urban Mobility and Abertis take on Immense challenge
    Barcelona and Munich are hosting a two-month trial of satellite-based road usage charging
    Read More
  • March 11, 2016
    The FIA’s formula for future mobility
    The FIA’s Region I president Thierry Willemarck tells Colin Sowman about his organisation’s campaigning work for the rights of road users and mobility for all. The Fédération Internationale de l’Automobile may be best known as the FIA and the governing body for world motor sport - particularly Formula 1 - but its influence spreads far wider than the racetrack. The organisation was founded in 1904 with a remit to safeguard the rights and promote the interests of motorists and motor sport across the world. No
    Read More

Highlighted Content