New mobility service for Hamburg

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.
June 16, 2017 Read time: 2 mins

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.

As part of this project, an on-demand electric shuttle service is set to go into operation in 2018 to supplement the public transport network and provide an attractive alternative to travelling by car and add a mobility solution to the current range of car-sharing vehicles and rental bikes that can be booked online.

MOIA is currently developing a vehicle for up to six passengers that will be powered only by electricity and completely emission-free. The aim is to roll out the service with around 200 electric shuttle vehicles in Hamburg in 2018 following a successful test run. A further expansion of the fleet is planned for 2019. Following its introduction in Hamburg, MOIA plans to launch the service in other cities.

Passengers will be able to book the service via the app on their smartphone by entering their location and destination. The MOIA shuttle will then fulfil the journey requests of passengers who are travelling in a similar direction. An algorithm will combine these requests, plan the route and calculate the journey duration and arrival times for each individual passenger.

The new service will be fully financed by MOIA and use the company’s own vehicles and drivers.  The project is the result of a strategic partnership that the Free and Hanseatic City of Hamburg entered into with the Volkswagen Group of last year. The two partners will work on innovative solutions for three years in order to make the city’s traffic cleaner, safer and more efficient, with the aim of making Hamburg a model city for urban mobility concepts.

Related Content

  • January 27, 2012
    Sustainable mobility model
    It is only in the last couple of years that the viability of all-electric vehicles for day to day transport has begun to be recognised. Back in 2000, that was not the case, certainly in Italy, where a few pilot projects involving EVs were carried out with negative results. It is against this background, that the innovative Reggio Emilia eco-rental experience must be assessed.
    Read More
  • February 6, 2012
    Sustainable mobility model
    It is only in the last couple of years that the viability of all-electric vehicles for day to day transport has begun to be recognised. Back in 2000, that was not the case, certainly in Italy, where a few pilot projects involving EVs were carried out with negative results. It is against this background, that the innovative Reggio Emilia eco-rental experience must be assessed.
    Read More
  • November 26, 2013
    New markets for travel information apps
    Purpose-designed travel information apps are emerging to support the real estate market in the US – and potentially more widely – in a major diversification away from the conventional automotive and navigation device sectors. In July 2013, Washington State-based Imprev, which develops web-based marketing support aids for realtors, announced its App Generator. Claimed as an industry first, this enables property businesses to create their own branded mobile apps to give away as marketing tools to potential
    Read More
  • August 29, 2019
    Tech advances create MaaS without compromise
    Advances in technology make it possible for authorities to compile and maintain MaaS platforms cheaply - and without relinquishing control to third parties. Colin Sowman finds out more… It is increasingly clear that local authorities’ reluctance to implement Mobility as a Service (MaaS) is based on politics and finance. However, the technology underpinning MaaS is evolving rapidly and is presenting new solutions. At its heart, the political resistance comes down to the divide between the ethos of public
    Read More

Highlighted Content