New mobility service for Hamburg

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.
June 16, 2017 Read time: 2 mins

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.

As part of this project, an on-demand electric shuttle service is set to go into operation in 2018 to supplement the public transport network and provide an attractive alternative to travelling by car and add a mobility solution to the current range of car-sharing vehicles and rental bikes that can be booked online.

MOIA is currently developing a vehicle for up to six passengers that will be powered only by electricity and completely emission-free. The aim is to roll out the service with around 200 electric shuttle vehicles in Hamburg in 2018 following a successful test run. A further expansion of the fleet is planned for 2019. Following its introduction in Hamburg, MOIA plans to launch the service in other cities.

Passengers will be able to book the service via the app on their smartphone by entering their location and destination. The MOIA shuttle will then fulfil the journey requests of passengers who are travelling in a similar direction. An algorithm will combine these requests, plan the route and calculate the journey duration and arrival times for each individual passenger.

The new service will be fully financed by MOIA and use the company’s own vehicles and drivers.  The project is the result of a strategic partnership that the Free and Hanseatic City of Hamburg entered into with the Volkswagen Group of last year. The two partners will work on innovative solutions for three years in order to make the city’s traffic cleaner, safer and more efficient, with the aim of making Hamburg a model city for urban mobility concepts.

Related Content

  • February 3, 2012
    Pioneering new passenger information systems
    Chicago pioneers new passenger information initiatives. By David Crawford
    Read More
  • February 27, 2018
    Nissan and Dena launch robo-vehicle mobility service trial
    Nissan Motor and Dena will conduct a field test of the Easy Mile robo-vehicle mobility service in Japan on the 5 March that will allow participants to travel in cars equipped with autonomous driving technology. The trial is intended to help passengers discover new local destinations as well energise cities and neighbourhoods. Riders will be able to use a dedicated app to choose from a list of recommended destinations through text or voice. The in-car tablet screen will display selections of nearly 500
    Read More
  • March 11, 2015
    Data exploits parking potential
    David Crawford parallel parks with innovations in two continents. Surveys of US cities indicate that drivers searching for parking can account for up to 37% of all urban traffic congestion. A 2011 study by IBM of 20 cities around the world found that nearly six out of ten drivers had abandoned their search for a parking space at least once; while motorists generally spent on average 20 minutes looking for a sought-after spot.
    Read More
  • February 21, 2019
    Trafi and BVG launch all-in-one mobility app in Berlin
    Technology firm Trafi has partnered with public transport company Berliner Verkehrsbetriebe (BVG) to launch a mobility app which it says integrates all modes of transport in Berlin, Germany. Trafi claims that the Jelbi app will allow users to access the city’s entire public transportation system including scooters, bikes, ride-hailing and car-sharing as well as taxis. The idea is that users can plan and book journeys without needing to sign up to additional companies or jump between different apps.
    Read More

Highlighted Content