Skip to main content

New ITS America report examines the shared-use mobility sector

A new report by the Intelligent Transportation Society of America (ITS America), in conjunction with AT&T, investigates how evolving mobile technology and changing demands of the traveling public are shaping the future of transportation in a more connected world. This report, entitled Rise of the Real-Time Traveler, examines the public’s changing demographics and purchasing behaviors while focusing on shared-use mobility in an increasingly connected world. Utilizing a broad array of research, this report
September 29, 2015 Read time: 2 mins
A new report by the Intelligent Transportation Society of America (560 ITS America), in conjunction with 1970 AT&T, investigates how evolving mobile technology and changing demands of the traveling public are shaping the future of transportation in a more connected world.

This report, entitled Rise of the Real-Time Traveler, examines the public’s changing demographics and purchasing behaviors while focusing on shared-use mobility in an increasingly connected world. Utilizing a broad array of research, this report considers the impact of emerging social trends when combined with fast paced technology development including apps and personal communication.

The paper also identifies several themes key to the successful transition into an integrated transportation system including: The need for increased collaboration between public and private sectors; An opportunity for daily commute optimisation; The important role of stakeholders outside the transportation industry; New tools are available that can help determine how individuals choose among transport  modes.

The report also discusses the changing role of the automobile and a potential shift in the way cars will be viewed, built and operated in the future.

“Insight into the trends of how people move from Point A to Point B helps our work at the AT&T Drive Studio, where we are developing new technologies designed to help improve safety, convenience and entertainment in the connected car.,” said Mike Troiano, VP, Product Management, Internet of Things (IoT) Solutions, AT&T. “The opportunities in this space are far-reaching – the more we understand, the better we can build a more mobilised world.”

AT&T and ITS America are taking steps to understand the role mobile technology and innovation will have as transportation options increase. The research examines car sharing, mobility apps and on demand ride sourcing among other considerations, all designed to enable people to travel with increased safety and convenience.

The full report can be found on the ITA America %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal website Visit Real Time Traveler website page false http://www.itsa.org/RiseoftheRealtimeTraveler false false%>.

Related Content

  • Connected cones make for safer sites
    May 31, 2013
    David Crawford welcomes new lives for old road safety products. Traffic cones and barrels have traditionally been on the bottom shelf of the road construction and maintenance industry, typically forming visible soft safety barriers for temporary works at a lower cost than concrete alternatives. On both sides of the Atlantic, however, they are fast gaining new roles as instrumented components in advanced construction safety arrays. The EC-sponsored €1 million (US$1.31 million) Safelane collaborative innovati
  • White paper examines ITS application across four major cities
    December 19, 2017
    Frost & Sullivan and Isbak have released a white paper examining how intelligent transportation systems (ITS) used in Singapore, London, New York and Istanbul are being used on existing roadways to reduce congestion and emissions efficiently. The paper provides an in-depth analysis of transportation policies, implementation methods, best practices and challenges for key cities and how commuters, city management councils and the environment could benefit from ITS implementation.
  • Open Roads updates Alaska’s 511 website and wins Virginia contract
    April 22, 2013
    Open Roads and the Alaska Department of Transportation and Public Facilities (DOT&PF) have introduced a new version of the 511 Traveler Information Website
  • Smart parking key to sustainable urban mobility
    April 26, 2013
    Smart parking looks like a market poised to take off in the US. It could bring many benefits, not just for parking facility operators and their customers but also for society as a whole. Steven Bayless, senior director, telecommunications and telematics at ITS America, looks at some of the opportunities and challenges involved. Parking is an estimated $24-25 billion industry in the US and although highly fragmented, it is experiencing a growing trend towards consolidation and outsourcing of parking operatio