Skip to main content

New ITS America report examines the shared-use mobility sector

A new report by the Intelligent Transportation Society of America (ITS America), in conjunction with AT&T, investigates how evolving mobile technology and changing demands of the traveling public are shaping the future of transportation in a more connected world. This report, entitled Rise of the Real-Time Traveler, examines the public’s changing demographics and purchasing behaviors while focusing on shared-use mobility in an increasingly connected world. Utilizing a broad array of research, this report
September 29, 2015 Read time: 2 mins
A new report by the Intelligent Transportation Society of America (560 ITS America), in conjunction with 1970 AT&T, investigates how evolving mobile technology and changing demands of the traveling public are shaping the future of transportation in a more connected world.

This report, entitled Rise of the Real-Time Traveler, examines the public’s changing demographics and purchasing behaviors while focusing on shared-use mobility in an increasingly connected world. Utilizing a broad array of research, this report considers the impact of emerging social trends when combined with fast paced technology development including apps and personal communication.

The paper also identifies several themes key to the successful transition into an integrated transportation system including: The need for increased collaboration between public and private sectors; An opportunity for daily commute optimisation; The important role of stakeholders outside the transportation industry; New tools are available that can help determine how individuals choose among transport  modes.

The report also discusses the changing role of the automobile and a potential shift in the way cars will be viewed, built and operated in the future.

“Insight into the trends of how people move from Point A to Point B helps our work at the AT&T Drive Studio, where we are developing new technologies designed to help improve safety, convenience and entertainment in the connected car.,” said Mike Troiano, VP, Product Management, Internet of Things (IoT) Solutions, AT&T. “The opportunities in this space are far-reaching – the more we understand, the better we can build a more mobilised world.”

AT&T and ITS America are taking steps to understand the role mobile technology and innovation will have as transportation options increase. The research examines car sharing, mobility apps and on demand ride sourcing among other considerations, all designed to enable people to travel with increased safety and convenience.

The full report can be found on the ITA America %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal website Visit Real Time Traveler website page false http://www.itsa.org/RiseoftheRealtimeTraveler false false%>.

Related Content

  • October 29, 2015
    USDOT releases new fact sheet on connected vehicle safety applications
    The U.S. Department of Transportation's Intelligent Transportation Systems Joint Program Office (ITS JPO) has published a new fact sheet, Connected Vehicle Applications: Safety. This fact sheet includes a brief description of the connected vehicle safety applications that are currently in development or under consideration. The ITS JPO's connected vehicle research aims to tackle some of the biggest safety, mobility, and environmental challenges in the surface transportation industry. Connected vehicle saf
  • November 26, 2012
    Fostering ITS Policy and the IRF manifesto
    Fostering ITS Policy, an international workshop jointly organised by TTS Italia (National Association for Telematics for Transport and Safety) and the IRF Policy Committee on ITS, aims to bring together key partners from the public, private and academic sectors in Italy to discuss ITS policy frameworks and developments in ITS university education. The workshop takes place as part of the New World Conference The New World II, the ITS for mobility management convention in Bologna on 5 December 2012 at Savoia
  • December 16, 2015
    ITS World Congress call for reviewers
    The International Program Committee and ITS Australia is calling for volunteers to review submitted scientific, technical and commercial papers for the 23rd ITS World Congress 2016 in Melbourne. More information on the program topics and sub-themes can be found on the congress website.
  • November 21, 2016
    Call for contributions for ITS Europe
    Ertico-ITS Europe has issued a call for contributions for the 12th ITS European Congress, which takes place in Strasbourg, 19-22 June 2017. The main theme of the congress is ‘ITS beyond borders’ and contributions should address the seven main topics, including mobility services, next generation goods delivery, transport networks evaluation, connected and automated transport, satellite technology applied to mobility, ITS and the environment, or the author’s own ideas. More information on the topics is