mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • November 13, 2020
    Santa Cruz loses contact with Masabi
    Mobile ticketing application is expected to improve passenger safety
    Read More
  • January 14, 2020
    Future of tolling: the priorities
    In the final part of his investigation into the future of tolling technology, Josef Czako of Moving Forward Consulting asks what industry figures see as the priorities going forward…
    Read More
  • February 7, 2013
    Masabi named as finalist for global mobile award
    The JustRide end-to-end Smartphone Ticketing system for transit developed by mobile transport ticketing supplier Masabi has been named as a finalist in this year's Global Mobile Awards in the Best Mobile Innovation for Smart Cities category alongside AT&T, Vodafone, Huawei, Streetline and ZTE. The first JustRide system was launched on Boston's commuter rail network in November 2012 and, says the company, within seven weeks had already sold more than 100,000 tickets and now accounts for almost 10 per cent of
    Read More
  • February 3, 2012
    Consumer telematics driving automotive electronics
    This year's Consumer Electronics Show in Las Vegas was characterised by consumer telematics solutions, writes Dave McNamara
    Read More

Highlighted Content