mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • AV/ridesharing mix wins major auto investment
    May 5, 2016
    The US has a new trend in personal mobility and David Crawford takes a closer look. US automaker General Motors and ridesharer Lyft’s announcement of a strategic partnership aimed at delivering, over time, an integrated network of on-demand autonomous as well as conventional vehicles has taken the nation’s car industry from traditional manufacturing to new arenas.
    Read More
  • Smarter mapping makes for more informed decisions
    December 2, 2016
    Following his keynote presentation at the 2016 ITS World Congress in Melbourne, ITS International caught up with Esri founder Jack Dangermond. It is getting close to half a century ago that Jack Dangermond and his wife Laura founded the Environmental Research Systems Institute – known today as Esri - of which he remains president.
    Read More
  • The cloud - the future of in-car telematics?
    February 28, 2013
    Fiat Chrysler product concept and infotainment director Pierpaolo Tona told the conference that the big car manufacturers need to organise their telematics approach around three key pillars – and the first one of those is people. “OEMs need to understand consumers and their needs better than they understand them themselves,” he commented. The second pillar, suggested Tona, is technology. “Technology is never for the sake of it. Choose the right technology with the right performance to fulfil every consumer’
    Read More
  • ITS Australia Awards 2023: winners shine in 'period of great resurgence'
    February 23, 2023
    Awards reflect the 'outstanding productivity, innovation, and creativity' of ITS sector
    Read More

Highlighted Content