mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • IRF World Congress 2024: road user charging is the future
    October 16, 2024
    Environmental emergency has put transport at the heart of policymakers’ agendas
    Read More
  • New opportunities in a data-rich future
    March 19, 2014
    Jason Barnes looks at where the detection and monitoring sector is heading. In the future, there will be no such thing as an un-instrumented road. Just a short time ago, that could have been a quote from a high-level policy document but with the first arrivals of vehicles with 802.11p connectivity – the door-opener to Vehicle-to-X (V2X) applications – it’s a statement which has increasing validity. The technology which uses our roads will also provide information on road conditions but V2X isn’t the only
    Read More
  • Anywhere card delivers prepaid contactless ticketing
    January 25, 2012
    David Crawford investigates a far reaching initiative in integrated travel. The Port Authority Transit Corporation (PATCO), an operator of high speed commuter rail in the north eastern US, is not one of the world's best known transit providers. Its 13 stations along a single east-west route (three of them interchanges with other regional commuter lines) handle 40,000 passengers a day, travelling to and from Philadelphia, the US' fifth most populous city.
    Read More
  • Value of time – the key decider
    March 4, 2014
    The ‘value of time’ concept can be a vital decider in prioritising transport projects, as Lorenzo Casullo and Serbjeet Kohli of Steer Davies Gleave explain. How much do travellers value their time and how much would they be willing to pay for a better and faster transport option? For many years Steer Davies Gleave (SDG) has been collecting this type of information from thousands of people across the world as it researches travellers’ behaviour. And given the importance of this parameter for transport mo
    Read More

Highlighted Content