mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • The need for a higher voltage power net for vehicles
    June 27, 2012
    Electrification of the automobile is not limited to the electric vehicles (EVs). As a new report from Frost & Sullivan points out, conventional cars of today are partly electric in their own way, with most systems in the vehicle having electrical and electronic connections for better functionality. Certain high-end vehicles possess more than 90 electronic control units (ECUs) to control the various modules within the car, making the car both sophisticated and complicated. However, added functions such as el
    Read More
  • Magway delivers future of transport
    January 18, 2021
    A dramatic shift towards e-commerce and home working, plus the need for sustainable deliveries, means future cities are at a crossroads, says Phill Davies of Magway
    Read More
  • Florida’s Altamonte Springs uses Uber pilot program with Uber to expand transportation coverage
    April 5, 2017
    To Uber or Not to Uber, that is the question cities must answer as they consider the pros and cons of inviting private transportation service providers to fill transportation gaps. Back in 1999, Frank Martz, city manager of Altamonte Springs, Florida, had an idea to expand transportation services to areas not covered by the local bus company.
    Read More
  • Fara keeps data delivery simple
    January 25, 2018
    Simplifying the delivery of data and information gathered by traffic management, ticketing and other systems can improve travel efficiency and the traveller’s experience. Having quantified and analysed the previously unmonitored movement of road vehicles, trains, metros, cyclists and pedestrians, the ITS sector is a prime example of the digital world. Patterns discerned from those previously random happenings enable authorities to design more efficient transport systems, allow transport operators to run
    Read More

Highlighted Content