mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • CCAM innovation at ITS World Congress 2021
    September 27, 2021
    We live in an era of increasingly cooperative, connected and automated mobility (CCAM) but there’s still a huge way to go - visitors to ITS World Congress in Hamburg will be able to see projects, innovations and real-life solutions showcased in the city
    Read More
  • How technology is propelling the development of urban shared transport
    April 11, 2024
    Over 18 million people use ride-hailing apps in the UK alone, says Mariusz Zabrocki of Freenow
    Read More
  • MaaS Market Conferences on both sides of the Atlantic in 2018
    December 20, 2017
    Momentum shift in prospect as authorities accelerate plans to rethink transport provision. TS International’s second, two-day international MaaS Market conference takes place on 20 and 21 February 2018. The Mobility as a Service (MaaS) event is ideal for all organisations exploring new ways of getting people to their destination and new methods for them to pay for transport services.
    Read More
  • Inrix informs FHWA’s data improvements
    December 19, 2017
    Refinements in the data available from the US Federal Highway Administration will improve road management across America. David Crawford reports. In August 2017, the US Federal Highway Administration (FHWA) issued the first results from an upgraded version of its National Performance Management Research Data Set (NPMRDS). Developed to identify the locations and times of high congestion affecting traffic flows along America’s 259,000km (161,000 mile) national highway system, this is a key resource for sta
    Read More

Highlighted Content