mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • ITS Australia Awards: finalists revealed
    November 29, 2022
    Cisco, Moovit and Q-Free are among the companies up for 13th ITS Australia Annual Awards
    Read More
  • ITS solutions to keep truck traffic moving
    June 8, 2015
    David Crawford reviews freight management initiatives. Managing truck traffic to minimise its environmental impacts, without adversely impacting on its critical economic role, continues to drive ITS-based solutions in both urban and interurban contexts.
    Read More
  • Transportation infrastructure technology continues its advance
    July 17, 2012
    It is now 20 years since publication of the Strategic Plan for Intelligent Vehicle Highway Systems. A select group of luminary figures of the ITS industry give their assessment of progress to date This year the IVHS Strategic Plan turns 20, signaling the graduation of the field of Intelligent Transportation Systems from its tumultuous teens to young adulthood. After two decades tethered by the cords of youth and protected by the strict control of adult institutions, ITS has reached a turning point. Its y
    Read More
  • Transportation infrastructure technology continues its advance
    July 17, 2012
    It is now 20 years since publication of the Strategic Plan for Intelligent Vehicle Highway Systems. A select group of luminary figures of the ITS industry give their assessment of progress to date This year the IVHS Strategic Plan turns 20, signaling the graduation of the field of Intelligent Transportation Systems from its tumultuous teens to young adulthood. After two decades tethered by the cords of youth and protected by the strict control of adult institutions, ITS has reached a turning point. Its y
    Read More

Highlighted Content