mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • HDR predicts an adaptable and flexible future for roadways
    December 19, 2016
    HDR consultants, Brian Swindell and Bernie Arseanea, consider managed lanes’ untapped potential. It is no surprise that corridor planning continues to challenge agencies and owners as demand continues to surpass roadway capacity.
    Read More
  • SCCP Group's Swift mWallet challenges traditional cards
    November 20, 2013
    SCCP Group’s Swiff mWallet is challenging the traditional retail card payment model and is poised for continued growth as the market moves rapidly towards mobile payments, says the award-winning company.
    Read More
  • Debating road user charging systems
    January 26, 2012
    Are pre-launch trials of charging systems the way to improve public acceptance? Or is the real key a more robust political attitude? Here, leading system suppliers discuss the issue. The use of distance-based Road User Charging (RUC) is now well established, at least for heavy goods vehicles on strategic roads. However demand management for all vehicles, whether a distance-based charge or some form of cordon scheme, has yet to make significant progress. This is in spite of the logic and equity of RUC being
    Read More
  • Johnson Controls says US consumers are interested in start-stop systems
    May 18, 2012
    New consumer research conducted by Johnson Controls claims that 97 per cent of Americans are ready for new start-stop technology that improves the fuel economy of their vehicle. The research was conducted to gain understanding of how consumers view fuel-saving power train technologies based on attributes such as purchase price, fuel economy, annual fuel cost and performance. Focus groups across US major metropolitan areas, along with 1,200 survey respondents, provided feedback on efficient vehicle technolog
    Read More

Highlighted Content