mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • Traffic cameras embrace AI
    December 19, 2022
    Artificial intelligence is spreading into many aspects of mobility – but what about traffic management and enforcement cameras? ITS International invited a few vision experts to ponder a couple of leading questions…
    Read More
  • New thinking needed on the transportation front
    December 10, 2014
    Having spent his working life in transportation, Larry Yermack gives his views on today’s technology challenges. I remember it vividly; it was the late 80s, soon after I started as CFO of the Triborough Bridge and Tunnel Authority and I was standing mid-span on the deck of the Verrazano Narrows Bridge on a Friday afternoon.
    Read More
  • Adopting universal technology platforms for tolling
    July 16, 2012
    Dave Marples of Technolution argues that the continuing development of tolling-specific onboard equipment is leading us up a blind alley. We should, he says, be looking to realise universal platforms with universal application. The near-future automobile contains information systems of a sophistication to rival a jet airliner of only a few years ago, yet is 'piloted' by a considerably less well-trained individual of highly variable mental and physical capacity, and operated in a hostile, unpredictable and p
    Read More
  • CARTES looks at privacy in the digital society
    November 3, 2014
    US whistleblower Edward Snowden made millions of people aware of just how closely governments are scrutinising their private affairs. Nobody objects to law enforcement agencies uncovering terrorists’ funding sources, but the idea that bureaucrats can look into ordinary citizens’ financial and personal affairs makes many uncomfortable. The thought that criminals can do the same is even more alarming.
    Read More

Highlighted Content