mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • Taking the long view of ITS
    March 24, 2015
    Caroline Visser believes the ITS industry must present a coherent case for consideration of the technology to become part of transport policy and planning. As ITS advisor and road finance director for the International Road Federation (IRF) in Geneva, Caroline Visser is well placed to evaluate quantifying the benefits of ITS implementation – a topic about which there is little agreement and even less consistency. She is pressing to get some consistency in the evaluation of ITS deployments through the use of
    Read More
  • Q&A: Oberthur Technologies
    November 19, 2013
    Didier Lamouche, Chief Executive Officer of Oberthur Technologies (OT), tells CARTES Daily News how his company is helping customers – and what he is looking forward to seeing at CARTES this week
    Read More
  • Goodyear innovation could make tyre pumps obsolete
    April 16, 2012
    Goodyear has announced it is developing Air Maintenance Technology (AMT) that will enable tyres to remain inflated at the optimum pressure without the need for any external pumps or electronics. All components of the AMT system, including the miniaturised pump, will be fully contained within the tyre.
    Read More
  • Want intelligent transit? Then share data
    March 2, 2022
    How will the US deploy intelligent transit networks that enable connected vehicles? Data sharing is crucial if urban mobility users are to benefit, explains Timothy Menard of Lyt
    Read More

Highlighted Content