mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • Rivals meet to discuss 'single source of truth at an intersection'
    June 14, 2023
    Panel at Imsa will feature Q-Free, Yunex Traffic, Cubic, Oriux, Econolite & Swarco McCain
    Read More
  • Coded exchanges
    July 24, 2012
    For many, Ethernet- and IP-based networks are the cast-iron solution to ITS's communications needs. However, there remain issues from manufacturer to manufacturer with interpretation of what are supposed to be common standards The 'promise' of Ethernet was that different devices such as IP video cameras and traffic signals could be easily integrated into communications networks, simplifying the process of transporting data over copper, fibre or wirelessly. However, although Ethernet devices have come to pre
    Read More
  • Taking virtual control of the control room
    June 9, 2020
    When you can’t meet customers face to face, it creates problems for all businesses. But Adam Hill finds that the control room tech sector has been adapting
    Read More
  • Cisco, NXP invest in Cohda Wireless to enable the connected car
    January 7, 2013
    In a partnership that they say will advance intelligent transportation systems (ITS) and car-to-X communications, US-headquartered IT provider Cisco and Dutch semiconductor supplier NXP Semiconductors are to invest in wireless communications specialist Cohda Wireless. The three companies will apply their collective expertise and technologies to help automotive OEMs, suppliers, enterprises and consumers to connect vehicles with ITS infrastructure. This will be spearheaded by producing the first automotive-q
    Read More

Highlighted Content