mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • Solar-powered traffic detection improves communication
    January 31, 2012
    Pete Goldin reports on a new wireless, solar-powered traffic detection system being used by Caltrans District 12. As more and more traffic data is necessary to satisfy the needs of traffic management centres and traveller information systems, and as traffic detection technology becomes more ubiquitous, transportation authorities are pressured to find more economical ways of expanding their detection systems. Caltrans District 12 is leading this push by deploying the latest detection system from Case Global
    Read More
  • Can the cloud bring sunshine?
    November 28, 2020
    Technology providers are increasingly turning to cloud solutions. Tibor Zahorecz of Adaptive Recognition identifies five trends which explain the benefits of Software as a Service
    Read More
  • What's next for transport communication systems?
    February 2, 2012
    Moxa Americas, Inc.'s Charles Chen ponders the way forward for transportation communications networks in the US
    Read More
  • Intersection management, cooperative infrastructures - what next?
    February 1, 2012
    What do recent vehicle recalls mean for future cooperative infrastructures? Anthony Smith takes a look. As ITS industry stakeholders converge on Amsterdam for the 2010 Cooperative Mobility Showcase, an unprecedentedly wide range of technologies will be on display demonstrating what might be achievable in the future from innovations based on Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) communications.
    Read More

Highlighted Content