mPOS and iBeacons spell the future for connected shopping

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona.
November 3, 2014 Read time: 1 min

Shoppers have never used as many high-tech, electronic devices as they do today. While browsing in a shop, customers can also browse the internet for pricing information on their purchases. Technology can deliver a better shopping experience than ever before. Speakers such as Laetitia Gazel Anthoine, CEO of Connecthings, will examine how ‘mobile coupons’ helped steer people to McDonald’s stores in Barcelona. And JJ Kieley, global head of network commercialization for American Express, will give details of the latest retail trends including a ‘Snapshot of the Modern Shopper’ that looks at multiple screens affecting the purchase behaviour of consumers across 12 countries.

mPOS & iBeacons: Always more Innovation for Connected Commerce’,
9:30 - 17:00, Room 1

Related Content

  • ITS Australia Awards 2025 finalists announced
    November 13, 2024

    ITS Australia has announced 32 finalists for the 15th Annual ITS Australia Awards, with winners announced at a ceremony on 13 February 2025 in Perth, Western Australia.

    Read More
  • Improving driver information, making in-vehicle systems a reality
    January 26, 2012
    Scott J. McCormick, president of the Connected Vehicle Trade Association, considers what we have to do next to make the more widespread deployment of automotive telematics a reality
    Read More
  • Panasonic in Colorado: Rocky mountain way
    December 3, 2018
    Panasonic is at the heart of a C-V2X project which began last year in Colorado. The company’s smart mobility boss Chris Armstrong tells Adam Hill how it is working out Colorado needs traffic and transport solutions – and fast. The US state’s population has grown 50% in the last 20 years and another 50% hike is predicted in the next 20. It also spends more than $13 billion in roadway crash costs each year. In 2015, 546 people died in traffic-related crashes, and more than 3,000 were seriously injured.
    Read More
  • Nissan and Dena launch robo-vehicle mobility service trial
    February 27, 2018
    Nissan Motor and Dena will conduct a field test of the Easy Mile robo-vehicle mobility service in Japan on the 5 March that will allow participants to travel in cars equipped with autonomous driving technology. The trial is intended to help passengers discover new local destinations as well energise cities and neighbourhoods. Riders will be able to use a dedicated app to choose from a list of recommended destinations through text or voice. The in-car tablet screen will display selections of nearly 500
    Read More

Highlighted Content