Skip to main content

Majority of Brits do not think AVs will reduce accidents, says Axa

Three-quarters of UK residents do not believe driverless cars will improve road safety, even though 90% of accidents are caused by human error. In a survey of 2,000 respondents, insurance firm Axa says only a third of UK residents believe driverless cars would be better for the environment and only 25% think the technology will improve safety for pedestrians. Axa emphasises that motorists are confused by the definition of a driverless car as well as by what sort of autonomous technology is available in mo
December 3, 2018 Read time: 2 mins

Three-quarters of UK residents do not believe driverless cars will improve road safety, even though 90% of accidents are caused by human error.

In a survey of 2,000 respondents, insurance firm Axa says only a third of UK residents believe driverless cars would be better for the environment and only 25% think the technology will improve safety for pedestrians.

Axa emphasises that motorists are confused by the definition of a driverless car as well as by what sort of autonomous technology is available in modern vehicles.

This confusion remained after survey respondents were shown the 567 SAE (Society of Automotive Engineers) levels – a set of standards designed to explain the requirements for increasing driver assistance and autonomy.

Only a third of respondents define a driverless car in accordance with SAE Level 5 - a vehicle which can make informed decisions and does not require a driver to take control in any situation.

One in 10 people think a fully-driverless car has one form of autonomous technology, such as steering, speed or braking control – but this is SAE Level 1.

A quarter of respondents are unaware of cruise control, while 75% of drivers do not believe they have ever used this form of technology.

Despite this, six out of 10 people think cruise control has already improved road safety, with respondents feeling the same way about lane assist (82%) and parking assist (71%). More than 80% of participants believe that autonomous emergency braking, a solution which the 1816 European Union is calling to be made standard in all new vehicles, will also improve road safety.

David Williams, Axa technical director, says he is not surprised by the confusion surrounding new technology: “What is clear is that we need to educate motorists on the benefits of autonomous vehicles (AVs) because consumer trust will be vital to their success.”

Last month, Thatcham Research and Euro NCAP, a European safety organisation, %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external revealed false http://news.thatcham.org/pressreleases/autonomous-driving-hype-is-dangerously-confusing-drivers-study-reveals-2767283 false false%> that 71% of UK drivers believe AVs are already on the market – and that nearly 20% think that a car marketed as being capable of automatic steering, braking and acceleration allows them to relax and let the car do the driving.

For more information on companies in this article

Related Content

  • UK govt seeks cycle safety evidence as report calls for new laws
    March 13, 2018
    A report from legal expert Laura Thomas has claimed that there is a strong case for changing the law to combat dangerous cycling, which if implemented, would bring offences in line with dangerous driving. It ties in with the Department for Transport's Call for Evidence, which is seeking to address issues that cyclists and pedestrians face, or perceive when using the road infrastructure. Thomas said: “Overall, in my opinion, the present law on cycling is not sufficient. I suggest that an offence comprising
  • 10th ITS European Congress app development contest
    January 17, 2014
    ITS Finland, host of the 10th ITS European Congress, has launched the ‘ITS in your pocket’ app development competition, providing an opportunity for companies, teams and individuals to compete for a total prize sum of €100,000 (US$136,000). Apps should provide solutions to improve transport safety, efficiency and sustainability, make transport systems more comfortable and should focus on the user needs.
  • Ohio cities sign up for AV testing
    December 7, 2018
    Marysville has become the latest urban area to join DriveOhio’s programme to test connected and autonomous vehicles (C/AVs). The suburb of Ohio state capital Columbus has plans to equip 1,200 vehicles with on-board units as part of the AV pilot created earlier this year by state governor John Kasich. Columbus itself has just been the recipient of a smart cities award for its ITS programmes and is among several cities to have signed up already to DriveOhio, along with Athens and Dublin. “Self-drivi
  • USDOT to host three-part webinar on latest trends in ITS deployment
    January 23, 2018
    The U.S. Department of Transportation ITS Joint Program Office will host a new three-part webinar series emphasizing the latest trends and developments in ITS deployment. It aims to support informed decision making on ITS investments, highlight recent additions to the survey and obtain feedback from participants on how to redesign the portal to improve its use and value. ITS Deployment Tracking: 2016 Survey Findings on Current Levels and Trends will focus on key findings from the 2016 survey and explore