Skip to main content

MaaS Market London: rising tide won’t lift all transport providers

In his keynote address to the second day of ITS International’s MaaS Market Conference (London, 20-21 March), connected vehicle expert Frederic Bruneteau will consider ‘The harsh reality of urban mobility: Winners and losers in the MaaS value chain’. The founder and managing director of Ptolemus Consulting, Bruneteau will argue that while Mobility as a Service (MaaS) may replace 2.3 billion car journeys by 2023, not all service providers will benefit – evidence of which is becoming increasingly apparent.
January 30, 2019 Read time: 2 mins

In his keynote address to the second day of 1846 ITS International’s 8545 MaaS Market Conference (London, 20-21 March), connected vehicle expert Frederic Bruneteau will consider ‘The harsh reality of urban mobility: Winners and losers in the MaaS value chain’. The founder and managing director of 8294 Ptolemus Consulting, Bruneteau will argue that while Mobility as a Service (MaaS) may replace 2.3 billion car journeys by 2023, not all service providers will benefit – evidence of which is becoming increasingly apparent.

With the MaaS app showing travellers all available travel options for every trip, participating transport providers get visibility to a large pool of potential new customers. However, customer loyalty diminishes and means the difference between winning and losing could come down to minor oversights, sub-optimal services or poor timetabling.

Dr Artur Mausbach from the Royal College of Art will expand on this view as he examines how this changing face of transport is influenced by, and impacts on, the design of vehicles, stations, bus stops and modal interchanges. And in an unusual theme for a transport conference, 378 Cubic’s Andy Taylor will consider the importance of trust in the shared mobility services that are becoming commonplace in urban areas.

Many more vital aspects of MaaS will be examined and debated during the conference. For more details and to book tickets, go to %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.maas-market.com false https://www.maas-market.com/ false false%>

Related Content

  • November 1, 2018
    Bologna rewards ‘green’ travel with free beer
    Travellers in the Italian city of Bologna are being incentivised to give up their cars with the offer of beer, ice cream or cinema tickets. An anti-pollution initiative rewards people who cycle, walk or take public transport. A hundred local businesses have signed up to the programme – called Bella Mossa (or ‘Good Job’) - to give away discount vouchers, the BBC reports. Funded by the European Union and Bologna’s local government, Bella Mossa runs for six months of the year. Users download an app, log thei
  • January 3, 2019
    Gojek to expand ride-hailing service across Singapore
    Gojek to expand ride-hailing service across Singapore
  • October 31, 2014
    Viajeo Plus sustainable urban mobility showcase
    Viajeo Plus, an EC funded FP7 international cooperation project for implementation of innovative and efficient urban mobility solutions, has organised a City Showcase in Chengdu Heritage Park, China, on 11 November. The event aims at facilitating knowledge exchange and experience sharing between China and Europe on sustainable urban mobility. It will gather technical experts, policy makers and researchers to present their achievements on sustainable urban mobility solutions, to discuss their needs and to
  • March 11, 2019
    British Safety Council launches app for measuring air pollution in London
    The British Safety Council (BSC) and Kings College London have launched an app for outdoor workers to measure exposure to air pollution – an increasing preoccupation for the ITS industry. The Canairy app could help improve workzone safety by providing employees, and their bosses, with information to help them reduce exposure to air pollution. The app is being launched as part of the BSC’s ‘Time to Breathe’ campaign, which seeks to encourage companies, policymakers and regulators to take the risks of