Skip to main content

Look to the future of transportation with Xerox at ITSA 2016

Transportation of the future could include driverless cars, high-speed rail, or even flying cars. But as Xerox points out, what is clear is that today’s mobility is akin to the Wild West – everyone is staking their claims around the globe, and the government is trying to figure out its role.
June 3, 2016 Read time: 2 mins

Transportation of the future could include driverless cars, high-speed rail, or even flying cars. But as 4186 Xerox points out, what is clear is that today’s mobility is akin to the Wild West – everyone is staking their claims around the globe, and the government is trying to figure out its role.

Xerox believes that the network that’s built should be developed with four guiding principles in mind. Firstly, be open. Think about how the data exchange will benefit both public and private sectors. With an open data platform, app developers and startups can create the next best way to get around.

Secondly, be driven by demand. Demand is always higher than supply no matter what mode of transportation we’re talking about.

Another key guiding principle is to be flexible. As Xerox points out, though we don’t know what mobility will look like in the future, we do know that the network needs to be flexible to respond to all innovations.

Finally, be regulated. Even though regulations can be overdone, our Wild West mobility today doesn’t mesh with our society or the need for a coordinated platform.

With the above in mind, the Xerox booth at ITS America 2016 San Jose will focus on re-envisioning mobility: it’s not entirely about transit or cars – it’s about building a platform that public and private providers can develop and flourish upon. As Xerox says, the cities that build those networks will have a distinct competitive advantage, and those that don’t, will be stuck in gridlock.

For more information on companies in this article

Related Content

  • Traveller experience study identifies key themes for improving transport network
    October 14, 2015
    The UK’s Transport Systems Catapult has identified key areas of development in the transport network in its traveller experience study, Traveller Needs, which comprised of 10,000 online questionnaire respondents, 50 company interviews, and 100 expert interviews. The research found that 75 per cent of journeys are characterised by pain-points, with 57 per cent of travellers always looking for ways to optimise their journey. Public transport is considered to be poor value for money with the ‘high cost
  • “Being a traffic nerd should be a badge of honour in our industry”
    May 16, 2024
    Traffic nerds assemble! Not just a rallying cry, more a complete way of life for ITS
  • Celebrating 30 years of supporting the ITS industry
    April 9, 2025
    What were you doing in 1995? Andrew Barriball was in Yokohama, along with some people from a nascent sector who wanted to make transportation cleaner and safer …
  • Self-driving car safety perspectives
    June 2, 2015
    At yesterday’s Opening Plenary, Chris Urmson’s keynote speech dealt with the reality of driverless cars on our roads. By far and away their greatest benefit to mankind will be the potential to achieve an incredible saving of life and injury on the roads, as Urmson, director of the Google Self-Driving Car program, revealed to delegates. In response to an Associated Press article last month disclosing that self-driving cars have been involved in four accidents in the state of California, Urmson revealed th