Skip to main content

ITF zero road deaths study wins International Road Safety Award

A new report, Zero Road Deaths and Serious Injuries: Leading a Paradigm Shift in Road Safety, setting out a new approach to road safety has won the 2017 Special Award of the prestigious Prince Michael of Kent International Road Safety Awards. The study by a group of 30 international road safety experts from 24 countries, led by the International Transport Forum at the OECD, reviews the experiences of countries that have made it their long-term objective to eliminate fatal road crashes. Originating i
December 14, 2016 Read time: 2 mins
A new report, Zero Road Deaths and Serious Injuries: Leading a Paradigm Shift in Road Safety, setting out a new approach to road safety has won the 2017 Special Award of the prestigious Prince Michael of Kent International Road Safety Awards.

The study by a group of 30 international road safety experts from 24 countries, led by the International Transport Forum at the OECD, reviews the experiences of countries that have made it their long-term objective to eliminate fatal road crashes.

Originating in Sweden, the report indicates that 88 European cities with a population above 100,000 have had no road fatalities over the course of a whole year. The biggest among them are Nottingham in the UK, Aachen, Germany and Espoo, Finland.

Sixteen European towns, nine in the United Kingdom, six in Germany and one in Norway, experienced no road deaths for five years running. In Sweden, not a single child died as result of a bicycle crash in Sweden in 2008.

According to the World Health Organisation, 1.25 million people are killed by traffic every year.  Road crashes are the leading cause of death worldwide for young people aged 15 to 29. Traffic is the ninth leading cause of death overall, killing more people than malaria, while 90 per cent of road deaths occur in low-income countries, where rapid motorisation drives up fatalities. In many developed countries, the progress made over the past decades has stalled.

The ITF says new thinking is required if the target set by the international community of halving road deaths by 2020 is to be met

The report offers guidance for leaders that want to drastically reduce the road deaths in their communities and sets out how a ‘safe system’ approach to road safety can underpin this goal.

Related Content

  • Global Road Safety Week focuses on 'little choices'
    June 25, 2024
    Education and awareness campaign designed to promote safe driving behaviour
  • Europe’s car safety framework needs ‘overhaul’
    March 22, 2016
    Vehicle safety innovations are still benefitting too few road users in Europe due to an over-reliance on a voluntary testing programme rather than regulatory standards, according to a new report by the European Transport Safety Council (ETSC). For almost twenty years, increases in levels of car safety in Europe have been driven mainly by the voluntary Euro NCAP programme which awards the safest cars with a 5-star rating. But according to new data, only around half of new vehicles sold in 2013 had been aw
  • New report identifies 21 actions to help states address pedestrian safety
    August 12, 2015
    A new report released today by the Governors Highway Safety Association (GHSA) examines the current pedestrian safety data and research and outlines 21 steps states can take to address pedestrian safety. According to the most recent data, pedestrian deaths remain stubbornly high and have increased 15 per cent since 2009. The most recent full year of data indicates that 4,735 pedestrians died in 2013, which translates to one pedestrian in the US killed every two hours. The report, Everyone Walks Understan
  • Report supports calls for EU target to reduce serious road injuries
    November 24, 2016
    Newly-published research carried out for the European Commission recommends that the EU should set a target to reduce the number of people seriously injured in road collisions. The report, Study on Serious Road Traffic Injuries in the EU, claims that 135,000 people were seriously injured on European roads in 2014, according to figures published by the European Commission for the first time in April. While the number of deaths on European roads has fallen dramatically over the last decade, serious injuri