Skip to main content

Iteris’ focus on keeping things moving in the Bay Area

Iteris will use ITS America 2016 San Jose to highlight the company’s ITS solutions in the Bay Area. Santa Clara County leads the charge by using performance measurement systems at the arterial level with real-time Bluetooth data and turning movement count data.
May 31, 2016 Read time: 2 mins

73 Iteris will use ITS America 2016 San Jose to highlight the company’s ITS solutions in the Bay Area.  Santa Clara County leads the charge by using performance measurement systems at the arterial level with real-time Bluetooth data and turning movement count data. By aggregating the count data at intersections and utilising sophisticated algorithms for analysis, Iteris’ system provides speed, flow, and occupancy data for turning movement on the main corridors. Algorithms make short-term flow predictions to set signal timing reflecting current conditions, instead of conditions from five or 10 minutes earlier. These improved data inputs feed into the county’s central traffic control system to identify which intersections’ cycle times need adjusting to improve traffic flow.

Iteris will also be highlighting its involvement in the design and integration of the San Mateo Smart Corridor system along Highway 101. A combination of arterial message signs, improved broadband communications, and updated detection, ensures issues occurring on the 101 are properly diverted onto arterials to maximise throughput and relieve congestion quickly.

Another recent ITS activity in the Bay Area is the build-out of Traffic Management Centers (TMC) to actively manage traffic flow. Iteris is at the forefront of this activity, from TMC design and installation to providing world-class detection systems that provide live-video to operators. The company points out that live-video is more powerful today as operators rely on accurate detection and want to see what is happening in real-time.  Iteris built the city of Santa Clara’s TMC in time for the recent Super Bowl, helping City engineers not only better manage daily traffic, but also during special events.

For more information on companies in this article

Related Content

  • Network Optix to unveil Nx Go ‘Camera as a Universal Sensor’ update
    July 25, 2025

    Network Optix will be in Atlanta to unveil the latest release of its Nx Go ‘Camera as a Universal Sensor’ update, demonstrating how any camera can become a geo-coordinated IoT sensor and provide precise, real-time intelligence to modern transport systems.

  • Wireless traffic data in real time
    January 31, 2012
    The effect of moving objects on the electromagnetic landscape set up by cellular telephony networks can be detected and interpreted to give real-time traffic data across large geographical areas at low cost. Here, we revisit the Celldar concept. Global economic downturn has pushed public-sector agencies, transport administrations among them, to push even harder for cost efficiencies. Unfortunately, when it comes to transport safety and efficiency the public sector often has to work up to a cost rather than
  • US DOTs introduce measures to stop wrong-way driving
    March 28, 2018
    Wrong-way driving (WWD) is a remarkably innocuous term for incidents that all too often cause some of the worst accidents that emergency services have to deal with. Several US states are now taking steps to minimise the problem, as Alan Dron finds out. You’re driving down a highway at night when you see approaching headlights. You initially assume they are merely those of an oncoming car on the opposite carriageway. It’s only when they are within 200 yards or so that you realise that the other driver is in
  • Bluecity Lidar helps plan Pune intersection
    September 9, 2022
    Indian city wants to understand road user behaviour prior to infrastructure changes