Information Display drives awareness at ITS America in Detroit

Digital signage company Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence. According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road conditio
June 7, 2018 Read time: 2 mins
Linda Sully Davey of Information Display
Digital signage company 8803 Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence.


According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road condition changes and other hazards could reduce violations and, ultimately, save lives. Knutson hammers home the point by inviting conference goers to spin a giant wheel set up in Information Display’s booth. Each segment of the wheel calls out a staggering stat that she hopes gets the visitor to think about the impact of reducing violations. Stats include: the number of pedestrian deaths in the U.S. every day and the number of fatalities that result from speeding each day.

Booth 120

For more information on companies in this article

Related Content

  • Low-costs solutions to improve pedestrian safety
    May 8, 2015
    David Crawford welcomes low-cost safety initiatives for pedestrians in America. Some 10 people die each week in accidents on crosswalks in the US, that’s more than 10% of all pedestrian fatalities in road traffic incidents - the number of which is running at a five-year high. Ensuring crosswalks are safe is key in supporting the growing enthusiasm for walking as a travel mode. In the last decade of the 20th century, numbers walking to work in the US fell by 26%; while, as recently as 2012, Americans were e
    Read More
  • Hikvision maximises safety with smart video technology
    September 12, 2022
    Around the world, thousands of people are injured or killed in road traffic accidents every day. To maximise safety for motorists and other road users, cities and highways authorities are implementing smart video solutions that alert emergency teams when an accident occurs in real time – supporting faster responses and potentially saving lives, says Juan Sádaba, ITS business development manager at Hikvision Spain
    Read More
  • CES 2019 says hello to the future
    February 20, 2019
    The launch of the latest gadgets has made the Consumer Electronics Show into tech heaven for geeks worldwide – but there is a serious ITS component, too. Ben Spencer braves the bright lights of Las Vegas to find out more The Consumer Electronics Show (CES) has been the showcase for some of the world’s most iconic gadgets – from VCRs to the Commodore 64, and from the camcorder to the launch of HDTV. This has made CES a mecca for tech heads all over the world since it began in the 1960s, but these days it
    Read More
  • AAA report: caught red-handed
    February 17, 2020
    Using published crash statistics, the AAA Foundation for Traffic Safety’s report found that 939 people were killed in red-light running crashes in 2017 – a rise of 28% since 2012. Moreover, more than a quarter (28%) of crash deaths at signalised intersections “are the result of a driver running through a red light”.
    Read More

Highlighted Content