Information Display drives awareness at ITS America in Detroit

Digital signage company Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence. According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road conditio
June 7, 2018 Read time: 2 mins
Linda Sully Davey of Information Display
Digital signage company 8803 Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence.


According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road condition changes and other hazards could reduce violations and, ultimately, save lives. Knutson hammers home the point by inviting conference goers to spin a giant wheel set up in Information Display’s booth. Each segment of the wheel calls out a staggering stat that she hopes gets the visitor to think about the impact of reducing violations. Stats include: the number of pedestrian deaths in the U.S. every day and the number of fatalities that result from speeding each day.

Booth 120

For more information on companies in this article

Related Content

  • Asecap prepares for ‘interoperability on steroids’
    March 31, 2023
    The gathering of Europe’s toll professionals offers a chance for views to be exchanged by senior people on a number of big issues: and there’s currently an awful lot to think about, reports Geoff Hadwick
    Read More
  • SNCF uses ITS to make crossings safer
    May 19, 2021
    There are too many deaths where road and rail intersect: Virginie Taillandier, smart level crossing project manager at French rail group SNCF, outlines how ITS communications can help
    Read More
  • Technology and finance shapes up to make MaaS happen
    June 7, 2017
    The technology and finance aspects needed for Mobility as a Service (MaaS) to become widely adopted are taking shape as Geoff Hadwick and Colin Sowman hear. Sampo Hietanen, CEO of MaaS Global and ‘father’ of MaaS, started his address to ITS International’s recent MaaS Market conference in London by saying: “All of the problems that can be solved by a company or group of companies have already been solved, and now we are left with the big ones such as housing, transport and health. He called MaaS the “Netfli
    Read More
  • The inside story of how traffic chaos was avoided after I-95 collapse
    August 23, 2023
    June’s collapse of major US roadway I-95 in Pennsylvania could have caused lengthy traffic chaos. But - relatively speaking at least - it didn’t and gridlock was avoided. Alan Dron finds out why
    Read More

Highlighted Content