Information Display drives awareness at ITS America in Detroit

Digital signage company Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence. According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road conditio
June 7, 2018 Read time: 2 mins
Linda Sully Davey of Information Display
Digital signage company 8803 Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence.


According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road condition changes and other hazards could reduce violations and, ultimately, save lives. Knutson hammers home the point by inviting conference goers to spin a giant wheel set up in Information Display’s booth. Each segment of the wheel calls out a staggering stat that she hopes gets the visitor to think about the impact of reducing violations. Stats include: the number of pedestrian deaths in the U.S. every day and the number of fatalities that result from speeding each day.

Booth 120

For more information on companies in this article

Related Content

  • It’s official: 20 (or 30) really is plenty
    April 30, 2025
    A study has looked at what 20mph (30 km/h) speed limits mean in terms of road safety – and the answers are encouraging. Alan Dron speaks to transport researcher Aud Tennøy…
    Read More
  • Taking the hassle out of parking
    April 29, 2015
    A team of senior electrical and computer engineers from Rice University in Houston, Texas, has developed a new parking technology called ParkiT, with the aim of making it easier to find a parking space in a crowded car park. The team claims the new system is cheaper than sensor technology currently being used and would provide car park managers and attendants with real time information on available parking spaces. That information could then be shared with drivers through electronic signs or a driver-fri
    Read More
  • Switching Atlanta onto MaaS
    May 9, 2019
    It’s easy to talk about MaaS in the abstract – but MaaS isn’t going to work if it’s just a theory. Colin Sowman speaks to one woman about the practical benefits - and difficulties - of getting out of her car and switching to public transit in Atlanta, Georgia One of the first goals of Mobility as a Service (MaaS) inventor Sampo Hietanen is that MaaS should persuade households they don’t need a second car. This is starting to happen - even in the car-dominated US. Last year, authorities in the state of Ge
    Read More
  • With C-ITS we can get ourselves connected
    June 27, 2025
    Workzones need to be safer for drivers and workers – and the technology exists to harmonise safety with mobility needs, says Swarco’s Daniel Lenczowski
    Read More

Highlighted Content