Information Display drives awareness at ITS America in Detroit

Digital signage company Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence. According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road conditio
June 7, 2018 Read time: 2 mins
Linda Sully Davey of Information Display
Digital signage company 8803 Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence.


According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road condition changes and other hazards could reduce violations and, ultimately, save lives. Knutson hammers home the point by inviting conference goers to spin a giant wheel set up in Information Display’s booth. Each segment of the wheel calls out a staggering stat that she hopes gets the visitor to think about the impact of reducing violations. Stats include: the number of pedestrian deaths in the U.S. every day and the number of fatalities that result from speeding each day.

Booth 120

For more information on companies in this article

Related Content

  • Enforcement comes in many guises
    June 22, 2016
    Colin Sowman looks at some enforcement case studies from around the world. It is a sad fact of life that unenforced laws are not adhered to by a sometimes sizable proportion of the public and once enforcement is seen to be lacking, some drivers can take this to extremes and authorities must decide how to regain control.
    Read More
  • Increasing road safety with automated driver assistance systems
    January 26, 2012
    Jon Masters looks at how drivers will be trained to use the increasing number of advanced driver assistance systems being incorporated into modern cars
    Read More
  • How British drivers compare in European responsible driving survey
    April 2, 2015
    With 16 million UK motorists set to take to the roads this Easter weekend, a new European survey finds that risky driving habits and failure to respect the rules are on the increase. The annual survey carried out for Vinci Autoroutes Foundation for Responsible Driving by IPSOS examined the behaviour of drivers from ten European countries. Each year, this survey draws up an inventory of driving practices and trends, allowing closer targeting of methods to prevent irresponsible driving and promote safer ro
    Read More
  • Speed reduction measures - carrot or stick?
    January 23, 2012
    In Sweden, marketing company DDB Stockholm employed a mock speed camera as part of a promotional campaign for automotive manufacturer Volkswagen. The result was worldwide online interest and promotion of the debate over excessive speed to the national level. A developing trend in traffic management policy is to look at how to induce road users to modify their behaviour by incentivising change rather than forcing it through the application of penalties. There have been several studies conducted into this; an
    Read More

Highlighted Content