Information Display drives awareness at ITS America in Detroit

Digital signage company Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence. According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road conditio
June 7, 2018 Read time: 2 mins
Linda Sully Davey of Information Display
Digital signage company 8803 Information Display is all about awareness at ITS America in Detroit—both for potential customers on the showroom floor and for drivers around the country whose behaviour they hope to influence.


According to Laura Knutson, a vice president for Information Display, drivers who speed or drive recklessly typically don’t intend to. Instead, violations are usually a result of miscommunication or some form of distracted driving. Clearly informing drivers of speed deviations, road condition changes and other hazards could reduce violations and, ultimately, save lives. Knutson hammers home the point by inviting conference goers to spin a giant wheel set up in Information Display’s booth. Each segment of the wheel calls out a staggering stat that she hopes gets the visitor to think about the impact of reducing violations. Stats include: the number of pedestrian deaths in the U.S. every day and the number of fatalities that result from speeding each day.

Booth 120

For more information on companies in this article

Related Content

  • UK motorists ‘relax attitudes’ on distracted driving
    September 15, 2016
    Research for the RAC’s Report on Motoring 2016 has revealed that for some, attitudes towards handheld mobile use have worryingly relaxed over the last two years. The proportion of people who feel it is acceptable to take a quick call on a handheld phone has doubled from seven per cent in 2014 to 14 per cent in 2016 and the percentage of drivers who feel it is safe to check social media on their phone when in stationary traffic, either at traffic lights or in congestion, has increased from 14 per cent in
    Read More
  • Polarised imaging gives enforcement clarity
    February 6, 2020
    Polarised imaging advances have finally allowed ITS technology to catch up with previously unenforceable international bans on smoking in cars, says Sony’s Stephane Clauss
    Read More
  • Air quality tops transportation agendas
    November 17, 2014
    Colin Sowman catches up on some of the latest research around outdoor pollution and looks at options available to authorities in areas of poor air quality. Iair quality hasn’t already reached the top of the agenda in transportation department meetings in your area, it probably soon will with national, trans-national and even global bodies calling for authorities to reduce pollution levels.
    Read More
  • Data holds the key to combating VRU casualties
    May 8, 2015
    Accident analysis software can help authorities identify common causes and make best use of their budgets, as Will Baron explains. More than 1.2 million people die on the world’s roads each year and according to the World Health Organisation, half of these are pedestrians and vulnerable road users (those whose vehicle does not have a protective shell, such as motorcyclists and cyclists). While much has been done to improve road safety and cut the number of deaths and serious injuries on our roads, a great d
    Read More

Highlighted Content