Improved communication vital in overcoming driver objections to fleet technology

Research carried out by Emedia on 460 UK businesses operating vehicle fleets for TomTom suggests that almost half of UK businesses face resistance from drivers when attempting to introduce new technology to their vehicle fleet. The most frequent complaint made by drivers is that technology represents ‘big brother’, cited by 43 per cent of businesses as their staff’s primary concern.
August 22, 2012 Read time: 2 mins
Research carried out by 6427 Emedia on 460 UK businesses operating vehicle fleets for 1692 TomTom suggests that almost half of UK businesses face resistance from drivers when attempting to introduce new technology to their vehicle fleet.

The most frequent complaint made by drivers is that technology represents ‘big brother’, cited by 43 per cent of businesses as their staff’s primary concern.

Other common problems included trouble adapting to a change in systems (21 per cent) and a lack of clarity surrounding the benefits offered by new technology (18 per cent).

TomTom believes these perceptions could be overcome by better communication between managers and employees but 58 per cent of those questioned admitted they do not conduct a formal consultation when changing business systems.

“In order to profit from the significant gains in efficiency and productivity offered by fleet management technology, businesses must properly manage change by involving drivers throughout the implementation process,” said Giles Margerison, TomTom business solutions director UK & Ireland.

“It is surprising to discover so few businesses conduct formal consultations as a matter of course, especially as they can be vital in addressing concerns and communicating the benefits available to management and staff alike.”

Margerison cites 6428 Zenith Hygiene Systems as an example of the correct approach. The company has been able to achieve yearly fuel savings of US$344,000 by gaining employee buy-in for an innovative scheme designed to improve driving style using a fleet management system.

For more information on companies in this article

Related Content

  • Sensor solutions cuts maintenance and emissions
    December 8, 2014
    The new raft of sensor technology can provide cost savings as well as additional functionality, as David Crawford discovers. Austria’s third-largest city, Linz, with a population of around 200,000, is recording substantial savings in its urban tram network within 18 months of introducing a new, high-technology approach to its public transport management. Tram, bus and trolleybus operator Linz Linien forms part of city utilities management company Linz AG, which has been carrying out a wide-ranging Smart Cit
    Read More
  • Safety fears over driverless and electric cars make majority of UK drivers 'cautious'
    November 17, 2016
    The majority of people in the UK has reservations about new driving concepts such as driverless and electric cars, but believes the popularity of such technologies will surge in the future, according to a new survey carried out by industrial connectors and components distributor Northern Connectors. The survey revealed that almost two-thirds of respondents cited safety issues, such as the driver not being in full control of their vehicle, as a main disadvantage of driverless cars. Almost half are worried
    Read More
  • Swedish drivers support speed cameras
    March 17, 2014
    In sharp contrast to many other countries drivers in Sweden support speed cameras and the planned expansion of the automated enforcement network. Sweden is embarking on a massive expansion of its speed camera network and is doing so with both a very high level of public acceptance and without its drivers feeling persecuted; a feat the administrations in many other countries would like to emulate. So how did this envious state of affairs come about? Magnus Ferlander director of business development and ma
    Read More
  • Caltrans develops remote remedy for ailing VMS
    February 18, 2014
    A remote diagnostic system for variable message signs keeps Caltrans staff safer and makes them more efficient. District 12 of the California Department of Transportation (Caltrans) maintains roads in Orange County including 292 route miles of freeway lanes and 240 directional miles of full-time high occupancy vehicle or carpool lanes. All of these lanes are controlled from the district’s transportation management centre (TMC) using a network of 58 variable message signs (VMS) positioned alongside or abo
    Read More

Highlighted Content