Skip to main content

IAM warns of new driving dangers

New research by the Institute of Advanced Motorists (IAM) reveals the shocking extent to which drivers use their phones and tablets to take selfies, make video calls and watch videos while driving. The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car. Results show that nine per cent of drivers admitted to taking a selfie while driving ‘in the last month’. This increases to 15 per cent of young driv
July 23, 2015 Read time: 3 mins
New research by the 6187 Institute of Advanced Motorists (IAM) reveals the shocking extent to which drivers use their phones and tablets to take selfies, make video calls and watch videos while driving.

The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car.

Results show that nine per cent of drivers admitted to taking a selfie while driving ‘in the last month’. This increases to 15 per cent of young drivers aged 18-24 and 19 per cent of 25-35 year olds. Women are less selfie obsessed than men, with just five per cent of women citing they have taken a selfie while driving compared to 12 per cent of men.

Eight per cent of drivers admitted to driving while using a video-calling application such as FaceTime and Skype to make and receive video calls, rising to 16 per cent among 18 to 24 year olds.

An IAM study in 2012 showed that using a smartphone while driving is more dangerous than driving at the legal alcohol limit or when using cannabis. Drivers have much slower reaction times, difficulty staying in the same lane and are less able to adapt to even slowly changing circumstances.

IAM’s chief executive officer, Sarah Sillars said: “Everyone knows how dangerous using a smartphone or tablet is while driving. That’s why it’s shocking to see new trends like taking selfies and making video calls becoming common practice.  

“Safe driving is everyone’s responsibility and more must be done to catch drivers using these devices dangerously by increasing the fines and points for smartphone and tablet use at the wheel – there is simply no excuse.

“Campaigns must also be introduced that raise awareness of the prevalence of the issue in society and make this behaviour socially unacceptable as drink-driving”.

Other findings include: Seven per cent of drivers admit to watching videos and stream catch-up television on the road, rising to 13 per cent of drivers aged 18-24 and 15 per cent of 25-32 year olds.

Eighteen per cent of drivers have accessed the internet using their smartphone or tablet, rising to 27 per cent of drivers aged 18-24 and 34 per cent of drivers aged 25-34.

Despite this, the number of drivers given penalty points for using a smartphone at the wheel fell by more than 40 per cent in 2014.

Related Content

  • November 6, 2015
    Technology, social media bigger perceived threats than drink-driving, IAM finds
    Motorists are now more worried about the dangers of distraction posed by technology and social media than drink-driving, according to the Institute of Advanced Motorist’s (IAM) first major survey into safety culture. The Safety Culture Index report was launched today by the IAM, and is a study of more than 2,000 UK motorists’ attitudes to driving safety and behaviour on our roads. IAM claims it will form a definitive baseline to track changes over time, providing the opportunity to examine how attitudes
  • March 2, 2015
    New drug-driving laws a ‘step forward for road safety’
    Leading road safety charity the Institute of Advanced Motorists (IAM) has described the introduction of new drug-driving laws as ‘a big step forward for road safety.’ The legislation comes into force in from 2 March 2015 in England and Wales and is designed to catch people who risk other people’s lives by getting behind the wheel after taking drugs, and not those taking legitimate medicines that don’t impair their ability to drive. The new law sets limits at very low levels for eight drugs commonly associat
  • February 3, 2017
    Lack of progress in reducing drink-drive deaths has gone on too long says IAM RoadSmart
    The UK’s independent road safety charity IAM RoadSmart has expressed disappointment in yet another year of no significant change in the levels of drink-driving in Britain, based on new Government statistics just announced. The Department for Transport announced that provisional estimates for 2015 show 220 deaths in alcohol related crashes. Some 1,380 people were killed or seriously injured when at least one driver was over the limit. This represents a statistically significant rise from 1,310 in 2014. In
  • April 2, 2020
    Distraction danger rises with in-car tech, says TRL
    The increasing sophistication of in-car technology is creating new dangers in terms of driver distraction, a new study finds.