Skip to main content

IAM warns of new driving dangers

New research by the Institute of Advanced Motorists (IAM) reveals the shocking extent to which drivers use their phones and tablets to take selfies, make video calls and watch videos while driving. The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car. Results show that nine per cent of drivers admitted to taking a selfie while driving ‘in the last month’. This increases to 15 per cent of young driv
July 23, 2015 Read time: 3 mins
New research by the 6187 Institute of Advanced Motorists (IAM) reveals the shocking extent to which drivers use their phones and tablets to take selfies, make video calls and watch videos while driving.

The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car.

Results show that nine per cent of drivers admitted to taking a selfie while driving ‘in the last month’. This increases to 15 per cent of young drivers aged 18-24 and 19 per cent of 25-35 year olds. Women are less selfie obsessed than men, with just five per cent of women citing they have taken a selfie while driving compared to 12 per cent of men.

Eight per cent of drivers admitted to driving while using a video-calling application such as FaceTime and Skype to make and receive video calls, rising to 16 per cent among 18 to 24 year olds.

An IAM study in 2012 showed that using a smartphone while driving is more dangerous than driving at the legal alcohol limit or when using cannabis. Drivers have much slower reaction times, difficulty staying in the same lane and are less able to adapt to even slowly changing circumstances.

IAM’s chief executive officer, Sarah Sillars said: “Everyone knows how dangerous using a smartphone or tablet is while driving. That’s why it’s shocking to see new trends like taking selfies and making video calls becoming common practice.  

“Safe driving is everyone’s responsibility and more must be done to catch drivers using these devices dangerously by increasing the fines and points for smartphone and tablet use at the wheel – there is simply no excuse.

“Campaigns must also be introduced that raise awareness of the prevalence of the issue in society and make this behaviour socially unacceptable as drink-driving”.

Other findings include: Seven per cent of drivers admit to watching videos and stream catch-up television on the road, rising to 13 per cent of drivers aged 18-24 and 15 per cent of 25-32 year olds.

Eighteen per cent of drivers have accessed the internet using their smartphone or tablet, rising to 27 per cent of drivers aged 18-24 and 34 per cent of drivers aged 25-34.

Despite this, the number of drivers given penalty points for using a smartphone at the wheel fell by more than 40 per cent in 2014.

For more information on companies in this article

Related Content

  • Canada is’ ill-prepared to keep an aging population moving’
    October 20, 2016
    Canada has not adequately addressed the changing transportation needs of seniors, leaving many without a range of accessible, affordable and appropriate transportation options to support active and healthy living, according to a new Conference Board of Canada report from the Canadian Alliance for Sustainable Health Care and the Centre for Transportation and Infrastructure. This publication examines how seniors currently meet their transportation needs and preferences, changes in transportation strategie
  • Google Glass ‘as dangerous as texting while driving’
    September 29, 2014
    Texting while driving with Google Glass is clearly a distraction, a new University of Central Florida UCF) study has concluded, but there is a twist. In the study, texting Glass users outperformed smartphone users when regaining control of their vehicles after a traffic incident. The study, conducted in cooperation with the Air Force Research Laboratory, is the first scientific look at using Google Glass to text while driving. Distracted drivers are a hazard on the road and according to the National S
  • More Than: over half of Britons in test support car crash images used as speeding deterrent
    November 20, 2017
    58% of Britons who took part in a More Than (MT) visual deterrent speed sign test support its new proposal for speed limit signs to be accompanied by images of car crashes to deter drivers from speeding. The test follows a recent study from the campaign group, which revealed that 62% of drivers regularly ignore speeding signs along with 25% who stated that the threat of having to attend a speed awareness course isn't enough of a deterrent. Upon the reasons behind the effectiveness of the images in causing
  • Distraction dominated teen driver accident causes.
    June 3, 2015
    As a new report shows that distracted driving is a bigger cause of accidents than previously thought, Jon Masters asks what should be done to counter this problem. Research carried out by the AAA Foundation for Traffic Safety has shed new light on the dangers of distraction for teen drivers. Six years of study using video analysis has shown that 58% of all crashes involving teen drivers are caused by the driver being distracted and proved that the influence of external factors is stronger than previously th