Skip to main content

IAM warns of new driving dangers

New research by the Institute of Advanced Motorists (IAM) reveals the shocking extent to which drivers use their phones and tablets to take selfies, make video calls and watch videos while driving. The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car. Results show that nine per cent of drivers admitted to taking a selfie while driving ‘in the last month’. This increases to 15 per cent of young driv
July 23, 2015 Read time: 3 mins
New research by the 6187 Institute of Advanced Motorists (IAM) reveals the shocking extent to which drivers use their phones and tablets to take selfies, make video calls and watch videos while driving.

The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car.

Results show that nine per cent of drivers admitted to taking a selfie while driving ‘in the last month’. This increases to 15 per cent of young drivers aged 18-24 and 19 per cent of 25-35 year olds. Women are less selfie obsessed than men, with just five per cent of women citing they have taken a selfie while driving compared to 12 per cent of men.

Eight per cent of drivers admitted to driving while using a video-calling application such as FaceTime and Skype to make and receive video calls, rising to 16 per cent among 18 to 24 year olds.

An IAM study in 2012 showed that using a smartphone while driving is more dangerous than driving at the legal alcohol limit or when using cannabis. Drivers have much slower reaction times, difficulty staying in the same lane and are less able to adapt to even slowly changing circumstances.

IAM’s chief executive officer, Sarah Sillars said: “Everyone knows how dangerous using a smartphone or tablet is while driving. That’s why it’s shocking to see new trends like taking selfies and making video calls becoming common practice.  

“Safe driving is everyone’s responsibility and more must be done to catch drivers using these devices dangerously by increasing the fines and points for smartphone and tablet use at the wheel – there is simply no excuse.

“Campaigns must also be introduced that raise awareness of the prevalence of the issue in society and make this behaviour socially unacceptable as drink-driving”.

Other findings include: Seven per cent of drivers admit to watching videos and stream catch-up television on the road, rising to 13 per cent of drivers aged 18-24 and 15 per cent of 25-32 year olds.

Eighteen per cent of drivers have accessed the internet using their smartphone or tablet, rising to 27 per cent of drivers aged 18-24 and 34 per cent of drivers aged 25-34.

Despite this, the number of drivers given penalty points for using a smartphone at the wheel fell by more than 40 per cent in 2014.

For more information on companies in this article

Related Content

  • EVR and how best to do it
    June 10, 2015
    Kapsch TrafficCom’s Christoph Amlacher explains that the key to successful Electronic Vehicle Registration is to consider a deployment in its entirety — including enforcement. Electronic Vehicle Registration (EVR) shares much in common with large-scale city congestion charging, in that its benefits are numerous and obvious, and it has been a topic of lively discussion for a decade and more. Despite such manifest advantages and widespread interest, this has failed to translate into numerous large-scale deplo
  • Automotive head-up market ‘set to quadruple’
    July 13, 2016
    New findings from Juniper Research reveal that the automotive head-up display (HUD) market will exceed 16 million installed units by the end of 2021, with the market anticipated to expand fourfold during the forecast period 2016-2021. The new research, Automotive HUDs: Innovations, Strategies & Leaders 2016-2021, found that the market will be driven by increased adoption in mass-market vehicles, with growth boosted by aftermarket HUD sales. Juniper believes that the market will begin to accelerate in 20
  • Transformation of UK transport ‘has hardly begun’
    November 13, 2015
    As the Highways UK event approaches on 25-26 November, Jennie Martin, secretary general of ITS United Kingdom, believes the technological transformation of transport in the UK has hardly begun. She says, “The changes that are coming are going to affect everyone. We are going to be answering questions most people haven’t even thought to ask. In ITS, the UK is ahead of the game, but the game is changing. It’s an incredibly exciting time.’”
  • Long range radar aids wide area traffic monitoring
    March 16, 2012
    Applications of long range radar technology are demonstrating its effectiveness as a first line of defence for highway managers – adding greater resilience and capability to existing systems. Development efforts are bringing long range millimetric wave radar to the fore as a very useful tool for managers of highway networks. Application of radar for wide area monitoring in traffic management remains in its infancy. But recent projects are demonstrating how it can now serve to enhance detection of incidents