Skip to main content

IAM warns of new driving dangers

New research by the Institute of Advanced Motorists (IAM) reveals the shocking extent to which drivers use their phones and tablets to take selfies, make video calls and watch videos while driving. The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car. Results show that nine per cent of drivers admitted to taking a selfie while driving ‘in the last month’. This increases to 15 per cent of young driv
July 23, 2015 Read time: 3 mins
New research by the 6187 Institute of Advanced Motorists (IAM) reveals the shocking extent to which drivers use their phones and tablets to take selfies, make video calls and watch videos while driving.

The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car.

Results show that nine per cent of drivers admitted to taking a selfie while driving ‘in the last month’. This increases to 15 per cent of young drivers aged 18-24 and 19 per cent of 25-35 year olds. Women are less selfie obsessed than men, with just five per cent of women citing they have taken a selfie while driving compared to 12 per cent of men.

Eight per cent of drivers admitted to driving while using a video-calling application such as FaceTime and Skype to make and receive video calls, rising to 16 per cent among 18 to 24 year olds.

An IAM study in 2012 showed that using a smartphone while driving is more dangerous than driving at the legal alcohol limit or when using cannabis. Drivers have much slower reaction times, difficulty staying in the same lane and are less able to adapt to even slowly changing circumstances.

IAM’s chief executive officer, Sarah Sillars said: “Everyone knows how dangerous using a smartphone or tablet is while driving. That’s why it’s shocking to see new trends like taking selfies and making video calls becoming common practice.  

“Safe driving is everyone’s responsibility and more must be done to catch drivers using these devices dangerously by increasing the fines and points for smartphone and tablet use at the wheel – there is simply no excuse.

“Campaigns must also be introduced that raise awareness of the prevalence of the issue in society and make this behaviour socially unacceptable as drink-driving”.

Other findings include: Seven per cent of drivers admit to watching videos and stream catch-up television on the road, rising to 13 per cent of drivers aged 18-24 and 15 per cent of 25-32 year olds.

Eighteen per cent of drivers have accessed the internet using their smartphone or tablet, rising to 27 per cent of drivers aged 18-24 and 34 per cent of drivers aged 25-34.

Despite this, the number of drivers given penalty points for using a smartphone at the wheel fell by more than 40 per cent in 2014.

For more information on companies in this article

Related Content

  • Authorities select enforce now, pay later option
    October 19, 2015
    Outsouring of enforcement services is on the increase internationally as highway and traffic authorities seek further support in resources and expertise from the private sector. Jon Masters reports. Signs of a significant company making moves into a new market can usually be read as indication of likely growth in that particular sector. Q-Free’s expansion from tolling operations into general traffic enforcement could be viewed as surprising as it is moving into what are relatively mature and consolidating m
  • Multi-modal’s long road into the transportation mainstream
    June 4, 2015
    Andrew Bardin Williams looks at 20 years of multimodal transport in the Sun Belt and beyond and the key requirement for user engagement. Phoenix residents will head to the polls in August to decide whether to implement a three-tenths of a cent sales tax to fund the city’s new multimodal transportation plan. It will be the second transportation-related sales tax hike in the past 15 years yet city officials and advocates expect the resolution to easily pass—despite the strong anti-tax environment that has dom
  • Driving forward cooperative intersection safety applications
    July 24, 2012
    Gregory Davis, FHWA, John Harding, NHTSA, and Mike Schagrin, ITS Joint Program Office (RITA) chart the course for cooperative intersection safety applications being pursued as part of the IntelliDrive programme. Crashes at intersections accounted for 8,703 highway fatalities in the US in 2008. Research and development is moving forward on IntelliDriveSM safety applications designed to help drivers avoid intersection accidents. These new safety systems could substantially drive down the highway death and inj
  • How can US transportation be ‘re-envisioned’?
    October 17, 2019
    In her address to this year’s ITS America Annual Meeting, congresswoman Eleanor Holmes Norton, chair of the House Subcommittee on Highways and Transit, called for a ‘re-envisioning’ of transportation. Her speech is below – and ITS International asks a number of US experts what they would like to see ‘re-envisioned’…

    I would like to welcome  ITS America to the nation’s capital.