Skip to main content

Green Automotive plots new course into US electric vehicle market

Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.
June 6, 2012 Read time: 2 mins
5846 Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with 5322 Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.

“We have elected to not make the company’s primary business that of importing, performing the homologation, and then competing against a host of others now entering the market of retailing electric passenger vehicles,” said Fred Luke, president of Green Automotive Company. “Putting the last two years of import and homologation knowledge in the proper prospective, it is clear to us that our fastest and least expensive path to revenues from the EV will be to focus on the conversion of conventional internal combustion engine-driven vehicles of all types, particularly mass-transit and passenger vehicles which have already passed the US Federal Motor Vehicle Safety Standard (FMVSS) tests, to make them into zero emission vehicles.”

Liberty, formed in 2006, was the first company in the world to successfully convert the Range Rover into a high speed pure electric 4x4 capable of 322 kms (200 miles) on a single charge and driven by 4 individual motors. The Liberty Electric Range Rover was hailed as the world’s best luxury EV in 2010 and provided the most telling example of the company’s capabilities. Liberty’s expertise will serve as Green Automotive’s foundation for its expansion into the European EV market as well as provide the technology for the conversion activities planned for the North American market.

For more information on companies in this article

Related Content

  • Chinese white paper explores new business model for electric vehicles
    October 11, 2012
    China’s State Council has released a white paper that explores the possible business development model for electric vehicles in the country. After comparing the differences between electric and conventional gasoline vehicles, the white paper points out the market barriers faced by EVs in China: limited range when compared to gasoline, high cost, slow charging and insufficient charging stations The paper argues that China needs to develop an innovative business model to overcome these market barriers since t
  • The bus future is electric, says UITP
    January 11, 2017
    More and more cities in Europe and around the world are turning to electric buses (or e-buses) in an effort to go green according to UITP’s new ZeEUS eBus Report. The report, published as part of the Zero Emission Urban Bus System project, reveals that 19 public transport operators and authorities, covering around 25 European cities, have a published e-bus strategy for 2020. By this date, there should be more than 2,500 electric buses operating in these cities, representing six per cent of their total fl
  • Transport and traffic management for major sporting events
    February 2, 2012
    Maurizio Tomassini, Isis, and Monica Giannini, Pluservice, detail the STADIUM project, which is intended to provide those responsible for planning major international events with a blueprint for success
  • Owning a car will be a thing of the past in less than a decade, say researchers
    January 10, 2017
    UK automotive executives expect that more than half of today’s car owners will not want to own a car in less than a decade, according to KPMG’s Global Automotive Executive Survey 2017. The survey found that 74 per cent of UK automotive executives think that until 2025, more than half of car owners today will not want to own a vehicle, as self-driving technology and mobility as a service will take priority. The report findings revealed that 62 per cent of UK automotive executives view diesel technolog