Skip to main content

Green Automotive plots new course into US electric vehicle market

Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.
June 6, 2012 Read time: 2 mins
5846 Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with 5322 Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.

“We have elected to not make the company’s primary business that of importing, performing the homologation, and then competing against a host of others now entering the market of retailing electric passenger vehicles,” said Fred Luke, president of Green Automotive Company. “Putting the last two years of import and homologation knowledge in the proper prospective, it is clear to us that our fastest and least expensive path to revenues from the EV will be to focus on the conversion of conventional internal combustion engine-driven vehicles of all types, particularly mass-transit and passenger vehicles which have already passed the US Federal Motor Vehicle Safety Standard (FMVSS) tests, to make them into zero emission vehicles.”

Liberty, formed in 2006, was the first company in the world to successfully convert the Range Rover into a high speed pure electric 4x4 capable of 322 kms (200 miles) on a single charge and driven by 4 individual motors. The Liberty Electric Range Rover was hailed as the world’s best luxury EV in 2010 and provided the most telling example of the company’s capabilities. Liberty’s expertise will serve as Green Automotive’s foundation for its expansion into the European EV market as well as provide the technology for the conversion activities planned for the North American market.

For more information on companies in this article

Related Content

  • Transport in the round
    October 13, 2015
    The ITF’s Mary Crass tells Colin Sowman why future transport demands will require governments to overcome the silo effect of individual single-modal authorities. The only global multimodal transport policy organisation,” is how Mary Crass describes the International Transport Forum (ITF), which is housed at the Organisation for Economic Cooperation and Development (OECD). As head of policy and summit preparation at the ITF she says: “All other organisations are either regional or have a modal focus, we cove
  • Improving driver information, making in-vehicle systems a reality
    January 26, 2012
    Scott J. McCormick, president of the Connected Vehicle Trade Association, considers what we have to do next to make the more widespread deployment of automotive telematics a reality
  • Volvo developing EV range extenders
    April 19, 2012
    Volvo Car Corporation has announced it is taking the next step in the company's electrification strategy by producing test cars with range extenders - electric cars that are fitted with a combustion engine to increase their effective range. The projects, supported by the Swedish Energy Agency and the EU, encompass three potential technology combinations. Tests of the various concepts will get under way in the first quarter of 2012.
  • RFID market will be worth over $70 billion over next five years
    April 17, 2012
    The market for RFID transponders, readers, software, and services will generate US$70.5 billion from 2012 to the end of 2017. The market was boosted by a growth of $900 million in 2011 and the market is expected to grow 20 per cent YOY per annum. Government, retail, and transportation and logistics have been identified as the most valuable sectors, accounting for 60 per cent of accumulated revenue over the next five years. “To date, the automotive sector has been a strong proponent of RFID, largely for immo