Skip to main content

Green Automotive plots new course into US electric vehicle market

Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.
June 6, 2012 Read time: 2 mins
5846 Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with 5322 Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.

“We have elected to not make the company’s primary business that of importing, performing the homologation, and then competing against a host of others now entering the market of retailing electric passenger vehicles,” said Fred Luke, president of Green Automotive Company. “Putting the last two years of import and homologation knowledge in the proper prospective, it is clear to us that our fastest and least expensive path to revenues from the EV will be to focus on the conversion of conventional internal combustion engine-driven vehicles of all types, particularly mass-transit and passenger vehicles which have already passed the US Federal Motor Vehicle Safety Standard (FMVSS) tests, to make them into zero emission vehicles.”

Liberty, formed in 2006, was the first company in the world to successfully convert the Range Rover into a high speed pure electric 4x4 capable of 322 kms (200 miles) on a single charge and driven by 4 individual motors. The Liberty Electric Range Rover was hailed as the world’s best luxury EV in 2010 and provided the most telling example of the company’s capabilities. Liberty’s expertise will serve as Green Automotive’s foundation for its expansion into the European EV market as well as provide the technology for the conversion activities planned for the North American market.

For more information on companies in this article

Related Content

  • US high-speed rail debate revisited
    August 18, 2014
    Two recent columns in the New York Times have revived the semi-dormant debate about the future of high-speed rail in America, according to an article by Innovation Briefs. The first column, by New York Times correspondent Ron Nixon, casts a sceptical eye on the Administration's high-speed rail program and concludes that "despite the administration spending nearly US$11 billion since 2009....the projects have gone mostly nowhere..." The second column, closely following the first, is an opinion piece by
  • Strike action prompts commuters to try something different
    June 2, 2014
    David Crawford highlights responses to transit disruption on both sides of the Atlantic. Shortly before workers at San Francisco Bay Area Rapid Transit (BART) began a lengthy round of pay and conditions-related strikes in summer 2013, impacting on the daily lives of 400,000 communities, online ridesharing group Avego publicised a new web address: bartstrike.com. By the start of the following week, Avego was encouraging stranded commuters to download its smartphone app by offering them the chance in a raffle
  • Effectively tackle vehicle pollution
    January 25, 2012
    In 2008, Italy's first traffic charge named 'Ecopass' was launched in Milan in an attempt to reduce road congestion and pollution levels as well as to boost public transport through the re-investment of the pollution charge revenues.
  • Hawaii backs road user charging to replace fuel tax
    August 7, 2019
    Fuel tax revenue in Hawaii is falling - and even in paradise, someone has to pay. Adam Hill talks to Hawaii DoT’s Scot Uruda about a major change in the way the state funds road improvements All over the world, governments, transportation agencies and local authorities are casting around for new forms of revenue as the money from taxes imposed on fuel begins to trickle away. Spending is outstripping tax take as a combination of more efficient internal combustion engines and the increasing take-up of cars