Skip to main content

Green Automotive plots new course into US electric vehicle market

Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.
June 6, 2012 Read time: 2 mins
5846 Green Automotive Company, a US public company involved in the conversion, import and distribution of eco-friendly vehicles, has entered into detailed discussions with 5322 Liberty Electric Cars, a UK-based developer of electric drive trains, battery management systems and provider of full support programmes for all types of electric vehicles. These discussions will lead to Liberty technology being used to convert conventional internal combustion engine driven vehicles into zero emission electric vehicles.

“We have elected to not make the company’s primary business that of importing, performing the homologation, and then competing against a host of others now entering the market of retailing electric passenger vehicles,” said Fred Luke, president of Green Automotive Company. “Putting the last two years of import and homologation knowledge in the proper prospective, it is clear to us that our fastest and least expensive path to revenues from the EV will be to focus on the conversion of conventional internal combustion engine-driven vehicles of all types, particularly mass-transit and passenger vehicles which have already passed the US Federal Motor Vehicle Safety Standard (FMVSS) tests, to make them into zero emission vehicles.”

Liberty, formed in 2006, was the first company in the world to successfully convert the Range Rover into a high speed pure electric 4x4 capable of 322 kms (200 miles) on a single charge and driven by 4 individual motors. The Liberty Electric Range Rover was hailed as the world’s best luxury EV in 2010 and provided the most telling example of the company’s capabilities. Liberty’s expertise will serve as Green Automotive’s foundation for its expansion into the European EV market as well as provide the technology for the conversion activities planned for the North American market.

For more information on companies in this article

Related Content

  • Hamburg’s on-demand alternative to commuting by car
    December 5, 2017
    As Hamburg is confirmed as the host for the 2021 ITS World Congress, David Crawford looks at the city’s moves towards enabling MaaS-type operations. Germany’s second-largest city, Hamburg, is pinning its civic reputation on having its promised all-electric, on-demand, shuttle bus ridesharing service up and running by 2018. Partners in the three-year project are regional metro and bus service provider Hamburger Hochbahn and Volkswagen Group’s Berlinbased mobility innovation subsidiary Moia, which was set
  • EV market intelligence portal launched
    February 14, 2014
    IDTechEx has launched a new browser-based electric vehicle market intelligence portal which provides companies with real-time global analysis of the total electric vehicles market for land, water and air. The portal is based on an active and continuous program of interviews, data gathering and analysis by PhD-level IDTechEx analysts. Subscription will help clients take a concise and focused approach to accelerate growth and capture opportunities with minimal risk from disruptive technologies. Electri
  • Plan to create UK’s biggest pay-as-you-go EV charging network
    June 22, 2012
    Elektromotive, a leading provider of electric vehicle (EV) charge points in Europe, is to create the UK’s largest pay-as-you-go, ‘open source’ network of public access charging stations for EVs, based upon the development of its proven pay-by-phone technology. The initiative comes as the result of a new joint venture with Charge your Car (North). The new company – Charge Your Car Limited – will expand the existing Charge your Car (North) network located predominantly across North east England, and incorpora
  • IBM, Honda, and PG&E enable smarter charging for EVs
    April 17, 2012
    IBM has teamed with American Honda Motor Company and Pacific Gas and Electric Company on a new pilot project that will allow communication between electric vehicles (EVs) and the power grid. This project will demonstrate and test an electric vehicle's ability to receive and respond to charge instructions based on the grid condition and the vehicle's battery state. With visibility into charging patterns, energy providers will have the ability to more effectively manage charging during peak hours and create c