Skip to main content

Government targets ‘too conservative’ as 1 in 5 plan to embrace electric cars

Electric vehicle uptake may increase over the next few years to levels far above UK Government targets. In research undertaken by Baringa Partners, nearly a fifth of people said they would consider buying an electric vehicle for their next car, double the Government goal for electric cars to make up nine per cent of the fleet by 2020. However, concerns over purchase price and range mean nearly a third of people believe electric cars will never overtake petrol and diesel vehicles. Baringa is urging the Gover
July 20, 2017 Read time: 3 mins
Electric vehicle uptake may increase over the next few years to levels far above UK Government targets. In research undertaken by Baringa Partners, nearly a fifth of people said they would consider buying an electric vehicle for their next car, double the Government goal for electric cars to make up nine per cent of the fleet by 2020.


However, concerns over purchase price and range mean nearly a third of people believe electric cars will never overtake petrol and diesel vehicles. Baringa is urging the Government to work harder to ensure continued support for the industry and remove barriers to purchasing electric cars.

In Baringa’s survey, conducted online by Opinium in June, 18 per cent of respondents said they are likely to consider going electric next time they buy a new car. As 8534 Tesla’s Model 3 car begins rolling off the production line and 609 Volvo vows to make only electric engines from 2019, Baringa believes the tide could be turning for electric vehicles.

The research also found that 32 per cent of people believe electric vehicles will never overtake petrol and diesel cars. This is partly driven by the fact that 55 per cent of people are worried about not being able to travel far enough to reach the next charging point, an issue the Government has pledged to address. People are also put off by the cost (54 per cent) and concerns about a lack of charging points near home (53 per cent).

Oliver Rix, partner at Baringa Partners, said: “Electrification, taken together with the potential for autonomous vehicles, means we are on the verge of a revolution in personal transport. The next generation may find it hard to believe the level of pollution and risk we currently submit ourselves to on our roads.”

He added: “The cost of electric vehicles has been a turn-off since the start. The withdrawal of grant schemes isn’t going to help with that perception. But we’re now at a point where they’re becoming much more affordable; indeed, we predict that electric vehicles will become cheaper than diesel cars by 2022 and on a par with petrol ones by 2023. We’re also seeing improvements in the range of electric vehicles.

The Government is also planning to install more charging points around the country, which Baringa says may help soften concerns over infrastructure. However, to really boost the number of electric vehicles on UK roads, it believes the Government will need to produce a convincing long-term road map to demonstrate how it intends to ensure that an acceleration in uptake can lead on to mass deployment. Says Rix, “Bolder and clearer policies are needed to address issues such as the impact on grids, integration with the energy system on a large scale, and interplay with autonomous vehicles, which could fundamentally change car use. These policies will, in turn, impact on the uptake of electric vehicles and electricity network infrastructure.”

Related Content

  • April 1, 2019
    Swarco: ‘Everyone’s running after buzzwords’
    The ITS world finds itself in a time of great change. Swarco’s Michael Schuch talks to Adam Hill about connectivity, the increasing importance of the end user – and why you shouldn’t leave your core business behind
  • September 11, 2015
    TRL to lead project to encourage wider adoption of plug-in vehicles
    The Energy Technologies Institute (ETI) has appointed TRL, the UK’s Transport Research Laboratory, to lead its Consumers, Vehicles and Energy Integration (CVEI) project. The US$8 million project will examine how the UK energy system needs to adapt in order to accommodate and encourage greater adoption of plug-in hybrid and battery electric vehicles. The project aims to understand the required changes to existing infrastructure, as well as consumer response to a wider introduction of plug-in hybrid and el
  • October 12, 2018
    Trust me, I'm a driverless car
    Developing C/AV technology is the easy bit: now the vehicles need to gain people’s confidence. So does the public feel safe in driverless hands – and how much might they be willing to pay for the privilege? The Venturer consortium’s final user and technology test (Trial 3) explored levels of user trust in scenarios where a connected and autonomous vehicle (C/AV) is interacting with cyclists, pedestrians and other road users on a controlled road network. Trial 3 consisted of experimental runs in the
  • March 15, 2012
    Promoting understanding of the need for enforcement
    Changing needs of mature and emerging economies are demanding more rigorous enforcement services. Gatso’s managing director Timo Gatsonides spells out the challenge to Jason Barnes. As geographical markets mature and saturate, it might seem that the only thing for suppliers to do is to look further afield in search of new opportunities. The automated enforcement market in north western Europe could be a case in point, but Gatso’s managing director Timo Gatsonides begs to differ. The sheer number of new syst