Skip to main content

Government targets ‘too conservative’ as 1 in 5 plan to embrace electric cars

Electric vehicle uptake may increase over the next few years to levels far above UK Government targets. In research undertaken by Baringa Partners, nearly a fifth of people said they would consider buying an electric vehicle for their next car, double the Government goal for electric cars to make up nine per cent of the fleet by 2020. However, concerns over purchase price and range mean nearly a third of people believe electric cars will never overtake petrol and diesel vehicles. Baringa is urging the Gover
July 20, 2017 Read time: 3 mins
Electric vehicle uptake may increase over the next few years to levels far above UK Government targets. In research undertaken by Baringa Partners, nearly a fifth of people said they would consider buying an electric vehicle for their next car, double the Government goal for electric cars to make up nine per cent of the fleet by 2020.


However, concerns over purchase price and range mean nearly a third of people believe electric cars will never overtake petrol and diesel vehicles. Baringa is urging the Government to work harder to ensure continued support for the industry and remove barriers to purchasing electric cars.

In Baringa’s survey, conducted online by Opinium in June, 18 per cent of respondents said they are likely to consider going electric next time they buy a new car. As 8534 Tesla’s Model 3 car begins rolling off the production line and 609 Volvo vows to make only electric engines from 2019, Baringa believes the tide could be turning for electric vehicles.

The research also found that 32 per cent of people believe electric vehicles will never overtake petrol and diesel cars. This is partly driven by the fact that 55 per cent of people are worried about not being able to travel far enough to reach the next charging point, an issue the Government has pledged to address. People are also put off by the cost (54 per cent) and concerns about a lack of charging points near home (53 per cent).

Oliver Rix, partner at Baringa Partners, said: “Electrification, taken together with the potential for autonomous vehicles, means we are on the verge of a revolution in personal transport. The next generation may find it hard to believe the level of pollution and risk we currently submit ourselves to on our roads.”

He added: “The cost of electric vehicles has been a turn-off since the start. The withdrawal of grant schemes isn’t going to help with that perception. But we’re now at a point where they’re becoming much more affordable; indeed, we predict that electric vehicles will become cheaper than diesel cars by 2022 and on a par with petrol ones by 2023. We’re also seeing improvements in the range of electric vehicles.

The Government is also planning to install more charging points around the country, which Baringa says may help soften concerns over infrastructure. However, to really boost the number of electric vehicles on UK roads, it believes the Government will need to produce a convincing long-term road map to demonstrate how it intends to ensure that an acceleration in uptake can lead on to mass deployment. Says Rix, “Bolder and clearer policies are needed to address issues such as the impact on grids, integration with the energy system on a large scale, and interplay with autonomous vehicles, which could fundamentally change car use. These policies will, in turn, impact on the uptake of electric vehicles and electricity network infrastructure.”

Related Content

  • October 11, 2013
    Full electric vehicle shipments to exceed 2 million by 2020
    According to ABI Research, the number of full electric vehicles (EV) shipping yearly will increase from 150,000 in 2013 to 2.36 million in 2020, representing a CAGR of 48 per cent. Asia-Pacific will exhibit the strongest growth, driven by mounting pollution issues in its many megacities; however, true mass-market uptake will only start happening in the next decade.
  • October 10, 2018
    Pivot Power: 'We need to rethink the EV customer experience'
    Electric vehicles will increasingly become a key part of the mobility mix but charging infrastructure is currently patchy. Adam Hill talks to Matt Allen of Pivot Power about disruption, horses, slot machines – and the importance of customer experience. Electric vehicles (EVs) – including buses, taxis and cars for individual and shared use – are already a common sight on our roads. They are not yet ubiquitous. But that will come. There will be around 30 million electric cars in the world by 2030 (as they
  • March 29, 2017
    Technology solution needed to counter mobile phone menace
    With the UK set to increase the penalties for using mobile phones while driving, the RAC Foundation’s Steve Gooding considers what else can be done to combat this deadly distraction. The first mobile phone call was made in 1973, by an engineer working for Motorola. Today 4.7 billion people across the globe subscribe to a mobile service.
  • February 21, 2013
    UK government funding package benefits plug-in vehicle drivers
    UK drivers with plug-in vehicles are set to benefit from a US$57.3 million funding package for home and on-street charging and for new charge points for people parking plug-in vehicles at railway stations. The coalition government will provide 75 per cent of the cost of installing new charge points. This can be claimed by: people installing charge points where they live; local authorities installing rapid charge points to facilitate longer journeys, or providing on-street charging on request from residents