Skip to main content

Government targets ‘too conservative’ as 1 in 5 plan to embrace electric cars

Electric vehicle uptake may increase over the next few years to levels far above UK Government targets. In research undertaken by Baringa Partners, nearly a fifth of people said they would consider buying an electric vehicle for their next car, double the Government goal for electric cars to make up nine per cent of the fleet by 2020. However, concerns over purchase price and range mean nearly a third of people believe electric cars will never overtake petrol and diesel vehicles. Baringa is urging the Gover
July 20, 2017 Read time: 3 mins
Electric vehicle uptake may increase over the next few years to levels far above UK Government targets. In research undertaken by Baringa Partners, nearly a fifth of people said they would consider buying an electric vehicle for their next car, double the Government goal for electric cars to make up nine per cent of the fleet by 2020.


However, concerns over purchase price and range mean nearly a third of people believe electric cars will never overtake petrol and diesel vehicles. Baringa is urging the Government to work harder to ensure continued support for the industry and remove barriers to purchasing electric cars.

In Baringa’s survey, conducted online by Opinium in June, 18 per cent of respondents said they are likely to consider going electric next time they buy a new car. As 8534 Tesla’s Model 3 car begins rolling off the production line and 609 Volvo vows to make only electric engines from 2019, Baringa believes the tide could be turning for electric vehicles.

The research also found that 32 per cent of people believe electric vehicles will never overtake petrol and diesel cars. This is partly driven by the fact that 55 per cent of people are worried about not being able to travel far enough to reach the next charging point, an issue the Government has pledged to address. People are also put off by the cost (54 per cent) and concerns about a lack of charging points near home (53 per cent).

Oliver Rix, partner at Baringa Partners, said: “Electrification, taken together with the potential for autonomous vehicles, means we are on the verge of a revolution in personal transport. The next generation may find it hard to believe the level of pollution and risk we currently submit ourselves to on our roads.”

He added: “The cost of electric vehicles has been a turn-off since the start. The withdrawal of grant schemes isn’t going to help with that perception. But we’re now at a point where they’re becoming much more affordable; indeed, we predict that electric vehicles will become cheaper than diesel cars by 2022 and on a par with petrol ones by 2023. We’re also seeing improvements in the range of electric vehicles.

The Government is also planning to install more charging points around the country, which Baringa says may help soften concerns over infrastructure. However, to really boost the number of electric vehicles on UK roads, it believes the Government will need to produce a convincing long-term road map to demonstrate how it intends to ensure that an acceleration in uptake can lead on to mass deployment. Says Rix, “Bolder and clearer policies are needed to address issues such as the impact on grids, integration with the energy system on a large scale, and interplay with autonomous vehicles, which could fundamentally change car use. These policies will, in turn, impact on the uptake of electric vehicles and electricity network infrastructure.”

For more information on companies in this article

Related Content

  • UK drivers want to be insured against hackers
    September 9, 2016
    According to a new survey of almost 1,200 people by road safety charity IAM RoadSmart, 74 per cent of drivers think insurers should provide cover for damage caused by hackers accessing control systems in driverless cars. The results of this survey have been used to guide IAM RoadSmart’s response to the Centre for Connected & Autonomous Vehicles’ consultation, Pathway to Driverless Cars.
  • A global standard for enforcement systems – is it necessary?
    May 30, 2013
    Jason Barnes speaks to leading figures from the automated enforcement sector about whether a truly international standard for automated enforcement systems is necessary or can ever be achieved. Recent reports of further press controversy in the US over automated enforcement (see ‘Focusing on accuracy?’, ITS International raise again the issue of standards and what constitutes ‘good enough’ in terms of system accuracy and overall solution effectiveness. Comparatively, automated enforcement has always expe
  • OS data helps EVs and cities 
    November 8, 2021
    OS says new mapping techniques are addressing rapid urbanisation 
  • ANPR integrity is as important as capability
    February 1, 2012
    Increasing the capability of automatic number plate recognition should go hand-in-hand with efforts to ensure number plates' integrity, says the ESVA's Viv Nicholas. Before we apply increasingly sophisticated technology to Automatic Number Plate Recognition (ANPR), says the European Secure Vehicle Alliance's (ESVA's) executive director Viv Nicholas, there is a lot we can do to make the task of vehicle recognition simpler by addressing issues relating to the number plate itself.