Skip to main content

Government targets ‘too conservative’ as 1 in 5 plan to embrace electric cars

Electric vehicle uptake may increase over the next few years to levels far above UK Government targets. In research undertaken by Baringa Partners, nearly a fifth of people said they would consider buying an electric vehicle for their next car, double the Government goal for electric cars to make up nine per cent of the fleet by 2020. However, concerns over purchase price and range mean nearly a third of people believe electric cars will never overtake petrol and diesel vehicles. Baringa is urging the Gover
July 20, 2017 Read time: 3 mins
Electric vehicle uptake may increase over the next few years to levels far above UK Government targets. In research undertaken by Baringa Partners, nearly a fifth of people said they would consider buying an electric vehicle for their next car, double the Government goal for electric cars to make up nine per cent of the fleet by 2020.


However, concerns over purchase price and range mean nearly a third of people believe electric cars will never overtake petrol and diesel vehicles. Baringa is urging the Government to work harder to ensure continued support for the industry and remove barriers to purchasing electric cars.

In Baringa’s survey, conducted online by Opinium in June, 18 per cent of respondents said they are likely to consider going electric next time they buy a new car. As 8534 Tesla’s Model 3 car begins rolling off the production line and 609 Volvo vows to make only electric engines from 2019, Baringa believes the tide could be turning for electric vehicles.

The research also found that 32 per cent of people believe electric vehicles will never overtake petrol and diesel cars. This is partly driven by the fact that 55 per cent of people are worried about not being able to travel far enough to reach the next charging point, an issue the Government has pledged to address. People are also put off by the cost (54 per cent) and concerns about a lack of charging points near home (53 per cent).

Oliver Rix, partner at Baringa Partners, said: “Electrification, taken together with the potential for autonomous vehicles, means we are on the verge of a revolution in personal transport. The next generation may find it hard to believe the level of pollution and risk we currently submit ourselves to on our roads.”

He added: “The cost of electric vehicles has been a turn-off since the start. The withdrawal of grant schemes isn’t going to help with that perception. But we’re now at a point where they’re becoming much more affordable; indeed, we predict that electric vehicles will become cheaper than diesel cars by 2022 and on a par with petrol ones by 2023. We’re also seeing improvements in the range of electric vehicles.

The Government is also planning to install more charging points around the country, which Baringa says may help soften concerns over infrastructure. However, to really boost the number of electric vehicles on UK roads, it believes the Government will need to produce a convincing long-term road map to demonstrate how it intends to ensure that an acceleration in uptake can lead on to mass deployment. Says Rix, “Bolder and clearer policies are needed to address issues such as the impact on grids, integration with the energy system on a large scale, and interplay with autonomous vehicles, which could fundamentally change car use. These policies will, in turn, impact on the uptake of electric vehicles and electricity network infrastructure.”

For more information on companies in this article

Related Content

  • Sandra Phillips of Movmi: ‘We’re all trying to get people moving without a car’
    April 30, 2021
    Movmi founder Sandra Phillips talks to Adam Hill about why transport integration is sometimes a matter of trust – and how to empower women in transportation
  • NOCoE delivers data for diligent DOTs
    April 29, 2015
    David Crawford talks to Dennis Motiani about the role of the new National Operations Centre of Excellence. Consolidating the collective experience of the US transportation system’s management and operations (TSM&O) community, streamlining its information gathering, while cutting research times and costs are the key drivers behind the country’s new National Operations Centre of Excellence (NOCoE). Launched in January at the annual meeting of the Transportation Research Board (TRB), this sets out to be a sin
  • US ITS sector needs strategic leadership
    January 31, 2012
    The US is losing its advantage in the ITS sector because of a lack of strategic leadership, according to a new report from the Information Technology and Innovation Foundation. Here, Stephen Ezell, one of the report's authors, talks to ITS International about what can be done to remedy the situation. A new report from the Information Technology and Innovation Foundation (ITIF), Explaining International IT Leadership: Intelligent Transportation Systems, makes for sobering reading within the US ITS community.
  • What's next for transport communication systems?
    February 2, 2012
    Moxa Americas, Inc.'s Charles Chen ponders the way forward for transportation communications networks in the US