Global ADAS revenues to reach $460 Billion by 2020

ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period. “Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their
August 23, 2012 Read time: 2 mins
5725 ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period.

“Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as 278 Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their safety image. On the other hand, ADAS will ultimately be mandated in many regions as illustrated by recent statements of the 1690 European Commission and 6437 Euro NCAP (New Car Assessment Programme) about making autonomous-emergency braking (AEB) technology part of European crash evaluations from 2014, an important step towards making AEB mandatory."

In the longer-term ADAS will also play an important supporting role in ITS and (semi-) autonomous vehicles as recently demonstrated in the Sartre drive train trial in Europe in which the main role of ADAS systems is to be the last safety resort when other systems fail. ADAS can also compensate for driver distraction risks caused by advanced connected infotainment systems.

However, a recent ABI survey shows consumer interest in ADAS is high but willingness to pay very low, unsurprisingly for a safety function. So the message for OEMs clearly is to ultimately offer (basic) ADAS as a standard feature.

ABI Research’s new ‘Advanced Driver Assistance Systems (ADAS)’ market database provides detailed volume and value forecasts of all major driver assistance systems (Adaptive Cruise Control, Collision Warning/Mitigation, Blind Spot Detection, Lane Departure Warning, Driver Monitoring System, Night Vision, and Adaptive Headlights) through 2020 for North America, Europe, Asia-Pacific, and Rest of the World. These findings are part of ABI Research’s Intelligent Transportation Systems Research Service, which includes Research Reports, Market Data, Insights, and Competitive Assessments.

For more information on companies in this article

Related Content

  • Fleet managers ‘likely to opt for brands that offer predictive technologies’
    December 18, 2013
    Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
    Read More
  • TRW demonstrates semi-automated driving features
    September 16, 2014
    TRW Automotive Holdings is to demonstrate is semi-automated driving capabilities at the Company's vehicle test track event in Locke Township, Michigan, today. Drivers will be able to experience a 'highway driving assist' feature which can enable automatic steering, braking and acceleration for highway speeds above 25 mph. The demonstration vehicle integrates TRW's AC1000 radar and next generation camera prototype together with its electrically powered steering belt drive (EPS BD) and electronic stability
    Read More
  • Fleet management systems expected to reach 10.1 million units in the Americas
    October 1, 2013
    According to a new research report from analysts Berg Insight, the number of fleet management systems deployed in commercial vehicle fleets in North America was 3.3 million in the fourth quarter of 2012. Growing at a compound annual growth rate (CAGR) of 15.6 percent, this number is expected to reach 6.8 million by 2017. In Latin America, the number of installed fleet management systems is expected to increase from 1.6 million in quarter four 2012, growing at a CAGR of 16.3 per cent to reach 3.3 million in
    Read More
  • Continental developing road departure protection systems
    June 25, 2015
    International automotive supplier Continental is working on new road departure protection systems that aim to eliminate unintended road departures, which currently are not completely covered by today’s lateral guidance advanced driver assistance systems (ADAS), preventing fatal accidents from occurring on highways and rural roads. According to the US Department of Transportation Federal Highway Administration, approximately 55 per cent of traffic fatalities in the US involve a vehicle crossing the roadwa
    Read More

Highlighted Content