Global ADAS revenues to reach $460 Billion by 2020

ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period. “Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their
August 23, 2012 Read time: 2 mins
5725 ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period.

“Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as 278 Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their safety image. On the other hand, ADAS will ultimately be mandated in many regions as illustrated by recent statements of the 1690 European Commission and 6437 Euro NCAP (New Car Assessment Programme) about making autonomous-emergency braking (AEB) technology part of European crash evaluations from 2014, an important step towards making AEB mandatory."

In the longer-term ADAS will also play an important supporting role in ITS and (semi-) autonomous vehicles as recently demonstrated in the Sartre drive train trial in Europe in which the main role of ADAS systems is to be the last safety resort when other systems fail. ADAS can also compensate for driver distraction risks caused by advanced connected infotainment systems.

However, a recent ABI survey shows consumer interest in ADAS is high but willingness to pay very low, unsurprisingly for a safety function. So the message for OEMs clearly is to ultimately offer (basic) ADAS as a standard feature.

ABI Research’s new ‘Advanced Driver Assistance Systems (ADAS)’ market database provides detailed volume and value forecasts of all major driver assistance systems (Adaptive Cruise Control, Collision Warning/Mitigation, Blind Spot Detection, Lane Departure Warning, Driver Monitoring System, Night Vision, and Adaptive Headlights) through 2020 for North America, Europe, Asia-Pacific, and Rest of the World. These findings are part of ABI Research’s Intelligent Transportation Systems Research Service, which includes Research Reports, Market Data, Insights, and Competitive Assessments.

For more information on companies in this article

Related Content

  • VRU safety report urges enforcement
    March 18, 2020
    Enforcement must be at the heart of a drive to reduce vulnerable road user deaths and injuries, says the latest report from the European Transport Safety Council. Its facts and figures give authorities the justification to invest more in camera technology and other ITS solutions
    Read More
  • Avoiding the call of the wild
    June 29, 2018
    Hitting an animal on a rural road can be fatal for all parties involved – but detecting and avoiding them requires clever technology. Andrew Williams carefully scans the horizon for details. Wildlife-vehicle collisions are an ever-present threat in rural areas around the world, and there is certainly nothing funny about suddenly finding an angry moose in your headlights on a sharp bend. A variety of detection and avoidance systems are currently in use or under development to help prevent your vehicle being
    Read More
  • Artificial intelligence systems for autonomous driving on the rise, says IHS
    June 17, 2016
    According to the latest report from market research firm HIS, Automotive Electronics Roadmap Report, as the complexity and penetration of in-vehicle infotainment systems and advanced driver assistance systems (ADAS) increases, there is a growing need for hardware and software solutions that support artificial intelligence, which uses electronics and software to emulate the functions of the human brain. In fact, unit shipments of artificial intelligence (AI) systems used in infotainment and ADAS systems are
    Read More
  • LRC evaluates headlight systems to improve night driving
    June 26, 2015
    Through its Transportation Lighting and Safety program, the Lighting Research Center (LRC) at Rensselaer Polytechnic Institute is evaluating the potential for new lighting technologies and approaches to improve driving safety at night, including new car headlight systems. For the study, vehicle manufacturer Audi AG has provided the LRC with an A7 equipped with adaptive high beam ‘matrix lights’ that allow drivers to benefit from using high beams all the time while selectively dimming a portion of the bea
    Read More

Highlighted Content