Global ADAS revenues to reach $460 Billion by 2020

ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period. “Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their
August 23, 2012 Read time: 2 mins
5725 ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period.

“Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as 278 Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their safety image. On the other hand, ADAS will ultimately be mandated in many regions as illustrated by recent statements of the 1690 European Commission and 6437 Euro NCAP (New Car Assessment Programme) about making autonomous-emergency braking (AEB) technology part of European crash evaluations from 2014, an important step towards making AEB mandatory."

In the longer-term ADAS will also play an important supporting role in ITS and (semi-) autonomous vehicles as recently demonstrated in the Sartre drive train trial in Europe in which the main role of ADAS systems is to be the last safety resort when other systems fail. ADAS can also compensate for driver distraction risks caused by advanced connected infotainment systems.

However, a recent ABI survey shows consumer interest in ADAS is high but willingness to pay very low, unsurprisingly for a safety function. So the message for OEMs clearly is to ultimately offer (basic) ADAS as a standard feature.

ABI Research’s new ‘Advanced Driver Assistance Systems (ADAS)’ market database provides detailed volume and value forecasts of all major driver assistance systems (Adaptive Cruise Control, Collision Warning/Mitigation, Blind Spot Detection, Lane Departure Warning, Driver Monitoring System, Night Vision, and Adaptive Headlights) through 2020 for North America, Europe, Asia-Pacific, and Rest of the World. These findings are part of ABI Research’s Intelligent Transportation Systems Research Service, which includes Research Reports, Market Data, Insights, and Competitive Assessments.

For more information on companies in this article

Related Content

  • Connected Vehicle Technology Demonstration
    May 1, 2012
    Connected Vehicle Cooperative Safety Systems use 5.9 GHz Dedicated Short Range Communications (DSRC) to enable vehicle active safety systems which may help drivers avoid crashes. The United States Department of Transportation (US DOT) has partnered with the Crash Avoidance Metrics Partnership (CAMP) Vehicle Safety Communications 3 (VSC3) Consortium to research, develop and test the technologies that form the framework for these systems.
    Read More
  • Ethernet to tap new synergies for connected cars
    July 25, 2013
    Ethernet could be catalyst for bringing the automotive industry a step closer to connected vehicles. The latest report from Frost and Sullivan indicates that the need to integrate multiple consumer electronic devices into the car offering connected services and maintaining brand identity has led to a situation where original equipment manufacturers (OEMs) are shifting toward higher connectivity options which could power prioritised and personalised services, catering to varied consumer needs. With the parad
    Read More
  • Vrain V2V connectivity on show at World Congress
    July 31, 2015
    Applus Idiada, a technical centre and accredited Euro NCAP laboratory, will use the 2015 ITS World Congress to present the Vrain project, a multi-disciplinary, strategic initiative that will deploy a framework to enable full vehicle connectivity at the Applus Idiada proving ground. Among other subprojects, Vrain has designed a V2V-GNSS-based collision warning system and implemented a nomadic OBU functional prototype that will enhance the safety of field tests and the active management of the company’s provi
    Read More
  • Too safe for safety’s sake
    October 22, 2013
    In-vehicle systems are making huge advances in vehicle safety with the introduction of ABS, collision avoidance, adaptive cruise control, lane departure alert and blind spot warning… the list goes on. But at the same time accidents are still happening and arguably getting bigger. A look at a list of multi-vehicle (30 - 300) accidents across Europe, North and South America and parts of the Middle East shows that the trend is increasing with 2013 already having witnessed seven such incidents – three of which
    Read More

Highlighted Content