Global ADAS revenues to reach $460 Billion by 2020

ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period. “Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their
August 23, 2012 Read time: 2 mins
5725 ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period.

“Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as 278 Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their safety image. On the other hand, ADAS will ultimately be mandated in many regions as illustrated by recent statements of the 1690 European Commission and 6437 Euro NCAP (New Car Assessment Programme) about making autonomous-emergency braking (AEB) technology part of European crash evaluations from 2014, an important step towards making AEB mandatory."

In the longer-term ADAS will also play an important supporting role in ITS and (semi-) autonomous vehicles as recently demonstrated in the Sartre drive train trial in Europe in which the main role of ADAS systems is to be the last safety resort when other systems fail. ADAS can also compensate for driver distraction risks caused by advanced connected infotainment systems.

However, a recent ABI survey shows consumer interest in ADAS is high but willingness to pay very low, unsurprisingly for a safety function. So the message for OEMs clearly is to ultimately offer (basic) ADAS as a standard feature.

ABI Research’s new ‘Advanced Driver Assistance Systems (ADAS)’ market database provides detailed volume and value forecasts of all major driver assistance systems (Adaptive Cruise Control, Collision Warning/Mitigation, Blind Spot Detection, Lane Departure Warning, Driver Monitoring System, Night Vision, and Adaptive Headlights) through 2020 for North America, Europe, Asia-Pacific, and Rest of the World. These findings are part of ABI Research’s Intelligent Transportation Systems Research Service, which includes Research Reports, Market Data, Insights, and Competitive Assessments.

For more information on companies in this article

Related Content

  • Research ranks Bosch, Harman, and Continental as leading Tier One connected car vendors
    September 8, 2016
    ABI Research ranks Bosch as the leader among 20 Tier One connected car suppliers considered in its latest competitive analysis. Harman and Continental received second and third place, respectively. Bosch's explosive sales growth last year, significant capital expenditures to fund future development, cadre of strategic partnerships, and commitment to advanced driver assistance systems (ADAS) solutions place it in a strong position to pioneer the continuing evolution of the automotive industry.
    Read More
  • Commercial vehicle telematics market ‘to reach US$11.2 billion in 2014’
    January 20, 2014
    A new report from business information specialist Visiongain has assessed that the value of the global commercial vehicle telematics market will reach US$11.2 billion in 2014. Growth in this market is mainly driven by three factors. Firstly, increasing fuel prices accompanied by strong price competition in logistics create downward pressure on the profit margins of transportation companies and fleet operators and drive them to adopt telematics to sustain profitability and gain competitive advantage. S
    Read More
  • Self-driving cars ‘a US$87 billion opportunity in 2030’
    May 22, 2014
    The latest research from Lux Research indicates that automakers and technology developers are closer than ever to bringing self-driving cars to market, with basic Level 2 autonomous behaviour already coming to market, in the form of relatively modest self-driving features like adaptive cruise control, lane departure warning, and collision avoidance braking. With these initial steps, automakers are already on the road to some level of autonomy, but costs remain high in many cases. It is the higher levels
    Read More
  • USDoT looks at the costs and potential benefits of connected vehicles
    October 26, 2017
    David Crawford looks at latest lessons learned from the trials of connected vehicles in the US. The progress of connected vehicle (CV) technologies takes centre stage among the hot topics highlighted in the September 2017 edition – the first since 2014 – of the ‘ITS Benefits, Costs and Lessons Learned’ survey from the US ITS Joint Program Office (JPO). The organisation is an arm of the US Department of Transportation (USDoT).
    Read More

Highlighted Content