Global ADAS revenues to reach $460 Billion by 2020

ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period. “Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their
August 23, 2012 Read time: 2 mins
5725 ABI Research is predicting that global advanced driver assistance systems (ADAS) revenues will surge from $22.7 billion in 2012 to $460.8 billion in 2017, with Asia-Pacific remaining the leading ADAS market throughout the forecast period.

“Both commercial and regulatory drivers are expected to boost the ADAS market in the coming years,” says VP and practice director Dominique Bonte. “On the one hand, OEMs such as 278 Ford have started rolling out ADAS features on medium to low-end cars in order to bolster their safety image. On the other hand, ADAS will ultimately be mandated in many regions as illustrated by recent statements of the 1690 European Commission and 6437 Euro NCAP (New Car Assessment Programme) about making autonomous-emergency braking (AEB) technology part of European crash evaluations from 2014, an important step towards making AEB mandatory."

In the longer-term ADAS will also play an important supporting role in ITS and (semi-) autonomous vehicles as recently demonstrated in the Sartre drive train trial in Europe in which the main role of ADAS systems is to be the last safety resort when other systems fail. ADAS can also compensate for driver distraction risks caused by advanced connected infotainment systems.

However, a recent ABI survey shows consumer interest in ADAS is high but willingness to pay very low, unsurprisingly for a safety function. So the message for OEMs clearly is to ultimately offer (basic) ADAS as a standard feature.

ABI Research’s new ‘Advanced Driver Assistance Systems (ADAS)’ market database provides detailed volume and value forecasts of all major driver assistance systems (Adaptive Cruise Control, Collision Warning/Mitigation, Blind Spot Detection, Lane Departure Warning, Driver Monitoring System, Night Vision, and Adaptive Headlights) through 2020 for North America, Europe, Asia-Pacific, and Rest of the World. These findings are part of ABI Research’s Intelligent Transportation Systems Research Service, which includes Research Reports, Market Data, Insights, and Competitive Assessments.

Related Content

  • January 26, 2017
    Fully autonomous vehicles ‘spur LiDAR sensors mass adoption’
    Cost-effective, high-resolution light detection and ranging (LiDAR) sensors capable of long-range object detection will be necessary for high to fully-automated driving applications. Demand for 3D mapping and imaging, better overall performance, automated processing of graphic data gathering and self-sufficient sensor with best-in-class performance in low-visibility conditions are factors driving the development and adoption of LiDAR sensors within the advanced driver assistance systems (ADAS) sensor suite
    Read More
  • June 15, 2016
    Vehicle intelligence systems market ‘worth US$20.11 billion’
    The latest research by MarketsandMarkets, Vehicle Intelligence Systems Market by Road Scene Understanding, Advanced Driver Assistance & Monitoring, predicts that the global market for vehicle intelligence systems will grow at a CAGR of 12.24%, from US$11.29 Billion in 2016 to US$20.11 Billion by 2021. Given the increasingly stringent safety norms, automotive OEMs are focusing on enhancing the safety of vehicles. To ensure the safety of the driver, passengers, and pedestrians, the vehicle needs to be inte
    Read More
  • February 18, 2014
    Europe lagging behind on standard ESC deployment
    According to Frost & Sullivan, the European Electronic Stability Control (ESC) market is expected to reach a market value of close to US$2.7 billion by 2020. Among the various original equipment manufacturers (OEMs), it is the upper tiers in the pyramid that attract maximum fitment rates, with the German big three claiming close to 100 per cent fitment across the eight segments they cater to. ESC is the most dominant enabler for active and passive safety technologies. Built into a car, it is crucial to a
    Read More
  • May 17, 2012
    New aftermarket ADAS system announced
    A new advanced driver assistance system (ADAS), developed by Iteris in partnership with Audiovox Electronics, has been unveiled at the 2011 International Consumer Electronic Show being held in Las Vegas this week. The new system, which is expected to be available later this year, provides consumers an opportunity to benefit from life-saving features that were previously only available on new premium cars or commercial Class 8 trucks. It incorporates Iteris’ proven AutoVue Lane Departure Warning (LDW) and Fo
    Read More

Highlighted Content