Getting to know AI - and other important jobs for 2025

'Big and unknown' technology needs embracing and harnessing, say experts
By Adam Hill January 1, 2025 Read time: 1 min
'The use of AI tools can cause concern for some road users' (© 9194202 | Dreamstime.com)

Artificial intelligence has emerged – perhaps unsurprisingly – as one of the key challenges to be negotiated in the coming year, according to transport and mobility experts.

“The integration of AI offers the potential for more efficient traffic management, better customer service, enhanced dynamic pricing, and improved fraud detection, but also raises concerns about data privacy,” says JJ Eden, executive director of North Carolina Turnpike.

Former Ertico chief innovation officer Johanna Tzanidaki, who now holds the same role at Aya Consulting, says AI is “big and unknown, and as creatures of habit, we humans fear the unknown and fight it before starting to embrace it”. In 2025 the transportation sector “will focus on better understanding AI, better defining what is and what can trustworthy AI be”.

There will be a particular challenge in the ways that AI’s use in traffic enforcement is perceived by the public, says Geoff Collins, Acusensus general manager UK: “The use of AI tools can cause concern for some road users, who fear this change in approach – possibly because they don’t understand it or it has been misreported to them.”

Click here to read the full rundown of predictions from ITS International’s expert panel.

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