Skip to main content

Germany’ plans subsidies to encourage EV use ‘an interesting move’

Germany has announced plans to motivate German citizens to buy electric and hybrid vehicles, say news reports, with a plan that the transport ministry hopes will boost sluggish electric-vehicle sales. The plan is expected to cost US$1.35 billion (€1.2 billion), with the government and automakers sharing the cost. Car buyers will receive a US$4,530 (€4,000) discount on electric vehicles and a US$3,398 ($3,000) discount on hybrids. The proposal also includes the installation of more charging stations
April 29, 2016 Read time: 3 mins

Germany has announced plans to motivate German citizens to buy electric and hybrid vehicles, say news reports, with a plan that the transport ministry hopes will boost sluggish electric-vehicle sales. The plan is expected to cost US$1.35 billion (€1.2 billion), with the government and automakers sharing the cost.

Car buyers will receive a US$4,530 (€4,000) discount on electric vehicles and a US$3,398 ($3,000) discount on hybrids.

The proposal also includes the installation of more charging stations

The German government has already said it aims to have a million electric and hybrid vehicles on its roads by 2020, but currently only 50,000 electric vehicles have been sold.

Commenting on the plan, 2097 Frost & Sullivan research analyst Pooja Bethi said it was ‘an interesting move’.

Bethi continued, “Thus far, the growth of EV’s in Germany has rather been promising without the incentives due the general awareness of the consumers towards environmental concerns, enhanced by the recent Volkswagen diesel gate scandal. The introduction of such incentive will positively impact on the growth of EV market share in Germany as the local automakers such as Mercedes, BMW and Volkswagen are keen on powertrain electrification and are each looking forth the launch of two to three electrified models next year.

“Apart from the incentives, which will make Germany the next big market for EVs in Europe, the next step would be to consider introducing the conversion incentive such as the one in France. France is offering up to 10,000 Euros to switch from diesel cars as old as 14 years to electric cars. If the prime goal is towards emission control and increased adoption of clean technologies, the introduction of such incentives will boost the sales of plug-in electric vehicles and EVs. In terms of sustainability, Germany and France need to catch up to Norway.

“Not only was the Norwegian incentive comparatively higher but also 95% of their electricity is obtained from renewable resources. They have also boosted the sales of EVs by improving their infrastructure by increasing the density of charging stations. As of 2015 Norway’s EV market share was 30 percent with the four top selling models happen to be PEV’s (Outlander PHEV, Nissan Leaf, VW e-Golf, VW Golf GTE). Though hitting the 1 million mark by 2020 could be a challenge, we can expect a significant growth in the market share of EVs in Germany.”    

Related Content

  • June 21, 2012
    Electrified transmissions to become the preferred choice for premium OEMs
    New analysis from Frost & Sullivan predicts that electrified transmissions will experience increased penetration in both European and North American regions due to the increased focus on hybrid vehicles and their positive impact on emissions and fuel economy. However, end-user preference for automatic transmissions (AT) in North America and for manual transmissions (MT) in Europe will dictate the market penetration of the type of transmission technology with integrated electric motors.
  • November 14, 2014
    Vision 2020: Car sharing drives towards new heights
    Frost & Sullivan's is holding an online complimentary Analyst Briefing to shed light on the key factors influencing car sharing growth in cities and the market size potential. The briefing starts at 0400 GMT on 20 November. Speakers are Frost & Sullivan Industry Principal (Mobility) Martyn Briggs and Zipcar general manager (UK) Mark Walker.
  • January 22, 2014
    In-car electronics and user demand for connectivity make case for automotive Ethernet
    According to Frost and Sullivan, the use of Ethernet technology in automotive is gaining pace in Europe and North America. The paradigm shift towards connected cars and associated services such as automotive app stores and connected location-based services is fuelling the uptake. Along with the need to integrate multiple consumer electronic devices, the importance of offering prioritised, personalised services and maintaining brand identity are compelling automotive OEMs (original equipment manufacturers) t
  • October 5, 2016
    Evolving commuters' demands to pave the way for car-sharing business models
    Physical integration of public transit systems with car-sharing will enhance convenience and drive growth opportunities, finds Frost & Sullivan's Mobility Team. Its latest study, Future of Car-sharing Market to 2025, says that with vehicle automation rapidly gaining currency, cars-haring operators (CSOs) are developing novel business models to address the evolving mobility demands of commuters. They will initially offer self-parking services, allowing members to drop off vehicles at designated parking lo